After years of creating my online brand, I decided to share my top suggestions for developing an online brand for you and your business. Every business owner, startup businessman, and CEO, in my opinion, should have had their branding set up and running alongside or completely apart from their company’s main structure.
- Embrace your uniqueness.
Don’t change who you are based on the situation or the people around you. Maintain a consistent and genuine personal brand. Keep true to yourself and your guiding compass, even if you have to “flex” your style at times.
- Give to Receive
There are several measures to properly identifying yourself. Giving information is one of the most vital. Produce original content. Share and discuss your knowledge with others in the industry. Don’t be afraid to educate those around you. This will only help you establish yourself as a trustworthy source.
- Begin yesterday.
It’s never too early to begin developing your brand. Don’t get carried away with creating the perfect logo, creating the perfect blog post, or creating the perfect video. Create a website, begin whistleblowing on themes that interest you, and become comfortable with expanding and accessing your network. Over time, the value of these initiatives will grow.
- Maintain Consistency Across All Platforms
Although the demographics and purposes of each digital platform differ, your overall online presence should be consistent. This holds for both your professional experience (i.e., your LinkedIn profile should match your resume) and your attitude. Increasing your effect by constantly and truly showing up will build trust and support for your cause.
- Googling Yourself and Correcting Your Course If Needed
Checking out what’s currently out there is a good way to start building a strong personal brand online. Search on your own. Take a look at what comes up. Do you have any photos or news which you’re concerned about? This is an excellent technique to establish a benchmark for your work. Then you can begin to correct your course. Always consider what you’re about to say before you write. You never know who is searching you up on the internet.
- Develop Your Storytelling Skills
Tell stories that resonate with your prospective clients’ frustrations and goals to build a powerful personal brand. By portraying a journey that connects with your customers, these stories will gently market to them. It’s stories that establish trust and allow customers to connect with your brand’s values. Marketing becomes less yucky and more sincere when you become a talented writer.
- Concentrate on others so that they will concentrate on you.
Give until it hurts. That counsel may not appear to be practical, yet it always works. Someone may concentrate on you if you develop your brand on assisting others in some aspect of life that can be focused on. Once you have their concentration, return it to them and offer assistance, advice, and guidance. People will return for more if it is good.
- Have a Specialty
Specializing in a relevant talent in your field and being outspoken about it will help you stand out from the pack. Consider how your brand (in this case, you) differs from everyone else “on the market”, this is what companies term a point of differentiation. Why should people pick you above the competition?
Perhaps you’re interested in making websites more responsive or integrating them with plugins and APIs. Perhaps you enjoy creating websites for musicians and local artists. If you can’t think of a skill that you’re good at, teach yourself one! Take classes to help you hone your talents and develop your area of expertise.
- Make a list of your areas of expertise.
Building a brand necessitates another good strategy, consistency, and a willingness to engage in online and social media interactions. I promised to comment on other people’s blogs daily if the subject was relevant to my knowledge. Know your niche, develop your “street reputation,” and be sure of your message. The outcome will be a powerful brand with a growing social media presence.
- Network, network, and network
Networking is the key to growing your brand. Use all opportunities to connect with your tribe and build a community of like-minded people. And always remember the age-old mantra: the more you give, the more you get!
Penned by Sharad Agarwal