The Arab Brazilian Chamber of Commerce is optimistic of a promising results in the region in line with the Brazilian Medical, Dental, Hospital and Laboratory Equipment Industries Association (Abimo) recent report of securing USD 13 million worth of deals are expected to be signed by Brazilian medical equipment firms during their participation at Arab Health Exhibition and Congress 2017, the Middle East’s largest healthcare exhibition and medical congress, and MEDLAB 2017, the world’s largest laboratory exhibition and congress. A total of 32 Brazilian medical equipment firms will be present at Arab Health, which will take place from January 30 to February 2, 2017 and MEDLAB, which will be held from February 6 to 9, 2017 at the Dubai International Convention and Exhibition Center.
According to Abimo, Arab Health generates huge deals for Brazilian companies, with the most sought after medical equipment at the event being neonatal incubators, physiotherapy machines, cosmetic apparatus, and solutions for intensive care units (ICU) and surgery. Most of the visitors to Brazil’s pavilion at Arab Health and MEDLAB will be representatives of medical equipment distributors who market and sell these products and solutions to other countries in the Middle East.
Dr. Michel Alaby, Secretary General and CEO, ABCC, said: “Brazilian medical equipment firms continue to mark their presence at the leading healthcare events of the Middle East – Arab Health and MEDLAB. Brazilian companies aim toaddress the high demand for healthcare products and solutions in the Middle East – particularly in the key markets of the UAE, the Kingdom of Saudi Arabia (KSA) and Jordan – through their presence at the region’s two leading healthcare exhibitions. In the 2016 edition of Arab Health, Brazil signed contracts worth USD 1 million, and this year it expects to do business of over USD 13 million during the shows and within the next 12 months via participation at Arab Health and MEDLAB.”
The Brazilian pavilion at Arab Health will spread over 460 square meters at Hall 2 – Stand 2B70 of the venue while it will be located at Hall 8 of the MEDLAB grounds.
According to ABIMO, the Middle East buys nearly 2 per cent of its medical equipment requirements from Brazil with demand witnessing robust growth. The South American country exported USD 778 million worth of healthcare machineries worldwide in 2015 of which USD 12 million worth of equipment went to the KSA, Afghanistan, Bahrain, the UAE, Yemen, Iraq, Iran, Jordan, Qatar, Syria, Turkey, Kuwait, Lebanon and Oman.