The Arab Brazilian Chamber of Commerce (ABCC) has held its sixth Arab Chamber webinar ‘Digital Transformation in Times of Crisis: Change and Adaptability’, which focused on the value of digital transformation in adapting to new challenges brought about by the COVID-19 pandemic. It also discussed the innovations and advancements in the digital environment and the latest e-commerce trends, among others.

The webinar explored the trends among organizations which have embraced digital transformation through the adoption of e-commerce, Big Data integration, customer engagement through social media platforms and more. It showed that these businesses enjoy a competitive advantage in terms of business continuity and the ability to adapt to the impact of the current pandemic crisis.

Digital transformation has demonstrated why technology adoption is an absolute necessity in order to overcome challenges. Even though several businesses are looking at digitization as a temporary measure prompted by the current situation, it offers more flexibility to both employees and customers and can open up new revenue opportunities, thereby driving sustainable growth.

Rubens Hannun, President, Arab Brazilian Chamber of Commerce, said: “The changes brought about by COVID-19-related measures and regulations and their impacts on business and consumer activity came as a major wake up call for many companies that are lagging behind in their digital transformation journeys. They have to understand that digital transformation is no longer an option for corporations. Today, it is a critical factor for growth and positioning in the market both during and after the crisis.”

He added: “In light of the pandemic situation, we see many organizations scrambling to make this shift to meet consumer demand and keep pace with the changes. It is against this backdrop that we organized the sixth Arab Chamber webinar on digital transformation in times of crisis, aimed at helping our members and partners better understand the current scenario and take advantage of the opportunities to adapt and better cope with the global situation.”

“Business leaders must understand that transformation is the only way to future, and it is absolutely necessary to enhance your operations by eliminating past constraints. It will also enhance their emergency-preparedness and resilience,” Hannun concluded.

The latest webinar forms part of a series of special meetings that bring together Arabs and Brazilians to discuss highly relevant, current issues that demand urgent action. By organizing the sessions, ABCC aims to build and provide more positive, synergistic avenues for discussions that can lead to strategic partnerships and joint efforts in facilitating trade between Brazil and Arab countries.