In line with its goal to further improve its e-commerce platform,BFL (Brands For Less) Group has recently announced its “Shop Now, Pay Later” concept through a partnership with Dubai-based payment app Tabby.

Within BFL’s online platform, customers who wish to avail of the new feature can choose to either pay the full amount after 14 days or divide into four equal monthly installments at zero interest.This new flexibility offers the consumer the opportunity to buy now the items they plan to avail later without compromising their budget.

Sunil Babu Muthu, E-commerce Manager, BFL Group, said: “BFL Group acknowledges the need for more customer-friendly payment options as part of our commitment to cater to the shopping needs of our buyers. Providing our customers with this flexible payment plan in our e-commerce platform is not just a boost for the business, it is also a way of showing our commitment to enhance their shopping experience.”

BFL Group is known for its unique shopping concepts and affordable prices, keeping customers engaged with their wide selection of items from more than 3,000 brands. The group manages retail brands such as the flagship Brands For Less, Toys For Less, Homes For Less, Tchibo, and Muy Mucho, available in all73 stores across five countries.