Diego Abba, the CEO of italist.com lead a conference at Seamless Middle East 2019 from the 10th to 11th of April, showcasing the power of utilising videos to deliver connected customer content, from the new frameworks needed in storytelling and marketing.

Diego revolutionised the luxury shopping experience for everyone around the world; shoppers now have the ability to conveniently browse and purchase premium goods through this one-stop marketplace online.The Italist provides global luxury shoppers with access to 150 luxury Italian multi-brand boutiques that stock over 750 worldwide luxury brands for men, women and most recently a section for children too. The site provides consumers with access to limited edition offerings that are almost impossible to find anywhere else, except in physical stores in a few cities in Italy.

Shoppers have access to a wide selection of exclusive products from middle east brands such as Elie Saab, Karl Lagerfeld and international brands such as Gucci. With its updated website, shoppers now have the opportunity to experience a more user-friendly experience. The platform also has a 24/7 customer support feature, where customers can be assisted live during the browsing and purchasing process.

 “UAE’s versatile market has the potential to grow exponentially through e-commerce markets, I saw this as an opportunity to share insights into the increased viewing of mobile video content and how it is driving consumer demand for better content experiences into in the Middle East,” says Diego.

During Seamless Middle East 2018, Diego touched upon the decline in the attention span of consumer’s affection for brands and what are the steps to take to establishing brand loyalty. This year he intends to highlight the increased viewing of mobile video content and how it is driving consumer demand for better content experiences as he discusses:

• The explosion of online video and its impact on marketing budgets.
• Creating content that transmits and resonates with the audience.
• Transmitting brand authenticity, transparent context and cutting costs with live streaming.
• How to increase engagement with vertical videos.

Diego Abba will be available for interviews via e-mail or in person.