As digital transformation initiatives continue to achieve sustained progress across the Middle East and North Africa (MENA) region, the future looks bright for every sector aiming to capitalise on digital capabilities and technologies. Many industries are benefitting from increased digital innovation, with a series of impactful initiatives reshaping competitive business landscapes. The MENA Digital Awards (MDA), the acclaimed bespoke awards show that promotes the region’s best digital innovation and media projects, has reaffirmed this positive outlook – showcasing the widespread excellence currently being implemented by brands in all related areas.
Across several categories, MDA has recognised creative brands for their achievements, which include elevating client profiles, helping them meet strategic objectives, and driving innovation, revenues, and economic growth. The projects honoured are sure to set new benchmarks, serving as inspirational examples for others to emulate moving forward.
“As we look ahead to the new digital era, it is encouraging to see so many transformation projects being translated from concept to reality through digital innovation,” said Najla Semaan Mazboudi, MDA’s founder. “The resounding success we are witnessing is revolutionary, demonstrating to all of us that anything is possible through the winning combination of creativity, preparation, collaboration, and hard work. Campaigns that deliver impressive results and far-reaching impacts always deserve to be celebrated, and we are delighted to highlight their contributions to a wider audience at the regional level. Without question, numerous segments are tremendously placed to make full useof opportunities that present themselves over the coming years. In the meantime, we are committed to playing our part in laying the foundations for a bright future by providing platforms for continuous success.”
Every year, MDA invites all digital players to participate by submitting their projects. There are seven categories – Performance, Mobile, Social Media, Digital Assets, Digital by Sector, Integrated, and Special – and projects are not restricted to entry in one specific area. Furthermore, there are three other awards that recognize brands for their impact and influence in digital innovation – Agency of the Year, Network of the Year, and Grand Prix. The judging criteria aligns with international standards to guarantee the highest quality and caliber of work is considered, with Gold, Silver, and Bronze prizes provided to the winners. The shortlist and selection jury consists of internationally recognised digital experts, and any valid digital work that aligns with the entry categories is welcomed.