FOO, an award-winning, B2B SaaS solution provider, headquartered in the UAE and NymCard, MENA’s only BaaS provider and modern card issuing platform have partnered to provide a fully-fledged, and out-of-the-box digital payment solutions for innovators in MENA.

NymCard and FOO’s collaboration is a step forward for the region’s ecosystem as it provides non-traditional financial institutions such as fintech’s, digital banks, governments, telcos, exchange houses and retailers with a comprehensive end-to-end payment solution enabling them to digitize and elevate their customers’ experience.

FOO’s Multi-Lingual Converged Wallet Platform which delivers the latest innovations in digital payments combined with NymCard’s fast-track card issuing platform provides a turnkey solution that allows innovators to easily create unique business proposition through card programs.

Using NymCard’s tech infrastructure layer, innovators can seamlessly build, launch, and scale their card programs across multiple markets and regions in a matter of weeks. As such, this partnership aims to remove more of the friction involved with card issuing by providing innovators with a single platform that contains a complete suite of APIs to choose from.

FOO’smodular software solutions covering digital onboarding, stored value accounts, virtual card issuing and management, international remittance, NFC and QR code payments, peer-to-peer transfers and merchant solutions. Innovators can build their experience using any of FOO’s out of the box modules and FOO’s white label app for a rapid go-to-market solution.

The collaboration leverages the strengths of both FOO’s and NymCard’s offering to meet the growing demand for tech-savvy solutions in the region. That’s why in the next three to five years, 82% of businesses plan to increase collaboration with Fintech companies.

GhadyRayess, Managing Partner at FOO, comments: “Digital purchasing solutions are no longer a value-added benefit – customers everywhere don’t just demand, but expect a seamless experience at various touchpoints in their daily life. Embedded finance solutions are now a necessity for businesses to thrive. With this collaboration, we are well placed to support the increasing demand from customers, by empowering businesses to integrate these solutions quickly and efficiently.”

Nabil Tabbara, VP of Strategic Partnerships at NymCard said, “With digital payment adoption growing at a rapid pace, it is crucial for innovators to have all the tools they need at their fingertips to allow them to elevate the banking experience in order to resonate better with today’s business and consumer needs. We are very happy to have Foo share our vision of a collaborative ecosystem to bring the best embedded finance technologies to our clients and enabling them to bring their visions to life”.

With the signing of this partnership agreement, both FOO and NymCard will play a key role in supporting the growth of the Fintech ecosystem in the MENA region and beyond.