Genesis Studio Hanam (South Korea) and an interactive event held onsite, the G90 Special Exhibition, have been named finalists in the 2020 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA).

Genesis Studio Hanam was named a finalist in the Environments category while its G90 Special Exhibition seeks consideration in the Digital Interaction class.

Genesis Hanam is an inclusive experiential showroom which opened in 2016 at the Starfield shopping district (South Korea). It offers a variety of encounters such as docent tours, test drive programs, concept car exhibitions as well as client communication programs.

In commemoration of the G90 debut, the Special Exhibition was held at Genesis Studio Hanam until Jan 2019, attracting 78,000 visitors in 41 days. The vehicle took center stage within the studio and operated an “Interactive Experience Zone” where the exhibition space changed color based on the guests’ clothing and accessories.

A Genesis official said “We are extremely proud to be considered by IDSA for our brand space and digital design efforts. For a young brand, a brand obsessed with design, each creative element becomes part of our legacy.” 

Previously, the Genesis G80 Sport was recognized as a finalist in the 2017 IDEA and the Genesis G70 was also recognized as a finalist in the 2018 IDEA. In addition, IDSA awarded the Genesis Essentia Concept with a Gold IDEA for Automotive and Transportation design in 2019. This is the brand’s first “best of the best” award win for Genesis Vehicle Design.