THEKÜR is a technology-led beauty retailer that combines expert knowledge backed by data and technology, to provide a personalized shopping experience for their customers. Powered by SkinMatch™, a beauty software solution that analyzes over 50,000 product ingredients, THEKÜR offers curated personal beauty care product recommendations and insights for people with melanin-rich skin and textured hair in the Middle East.

With their skin and hair Product Recommendation Engine, THEKÜR uses AI technology to find the perfect products within their inventory, according to the concerns, lifestyle, and environmental factors of each customer. Shoppers can take the hair and skin quizzes on THEKÜR’s website to discover a tailored regimen with recommended products, the benefits of each product and details on how to use them in tandem. This custom algorithm also drives the Product Match feature on individual product pages.  After taking the quiz, shoppers will unlock a  Product Match rating on each product page, scoring the product’s relevance against their quiz answers.

Not only does THEKÜR pride itself in providing quality products, but they are also committed to trust and transparency. Each product page on their website features an INCI Ingredient Explainer providing shoppers with details about the product’s ingredients. Using the INCI system offers full ingredient transparency, to help customers make informed decisions about the source, use cases, and potential side effects of any product formula.

THEKÜR is not just another retail platform offering beauty products. They are an innovative, homegrown company pushing the limits of what beauty technology looks like in the region. For more information and to shop please visit https://www.thekur.com/.