Building on recent investments that have driven its momentum in the Middle East, Kissflow has further strengthened its regional presence by appointing Rahul Bhageeradhan as its Global Director – Digital Architecture to support Low-code / No-code customers. In this newly created position, which represents the evolution of the company’s pre-sales strategy, Rahul will look to establish and grow Kissflow’s team of digital architects who will engage with customers to identify business process gaps, and address these by creating seamless employee and customer workflows using the company’s Low-code and No-code platform. Based on these in-depth customer engagements, Rahul will also work closely with the company’s product development team to ensure relevant and impactful features and functionalities are incorporated into Kissflow’s solutions portfolio.

While Rahul will assume a global position, his presence in the Middle East ensures regional customers will benefit from the close proximity of a top company executive. “The Middle East offers the perfect environment to understand exactly where organisations can infuse maximum value into the customer and employee engagement lifecycle. In their quest to utilize market leading technologies, organizations have invested into a unique blend of best-of-breed technologies and internally developed applications. Kissflow’s solutions help bridge the gaps between these discrete systems, thereby augmenting their capabilities and driving business outcomes while simplifying operations,” he said.

Kissflow has outlined clear plans to have 90% of its business in the Middle East driven by the channel within the next two years. Enabling and empowering Kissflow’s partners will therefore be among Rahul’s key responsibilities. “We are especially keen to help our channel develop vertical specific skill sets. This will allow them to leverage our Low-code and No-code platform to create highly customized applications that effectively address the unique business requirements of banking, retail, real-estate, HR and other segments,” he said. In line with this, Rahul and his team are set to soon introduce different enablement tracks to train and empower the partner ecosystem.

Rahul brings with him close to 16 years of experience in technical sales for digital transformation, focused predominantly on Low-code and No-code platforms. Prior to joining Kissflow, he has held senior leadership positions at Outsystems and Kony Inc. in the Middle East.

“The Kissflow value-proposition is the simplicity and intuitiveness of our platform, and how seamlessly it integrates into existing IT infrastructures. With his expertise, Rahul will be able to map our solutions into customers’ long-term strategies to ensure simplicity is maintained while continually addressing new and complex business requirements,” said Suresh Sambandam, CEO at Kissflow.