MetaGallery.Ltd has unveiled an immersive Web3 activation celebrating the launch of the Scarlett Couture comic series.

“Web3 innovations are thrilling, but they can often feel detached from the tangible experiences we all love,” says Russell Singler, founder, chief executive officer, MetaGallery.Ltd. “At MetaGallery.Ltd, we’ve harnessed our decades of real-world brand representation to craft activations that bridge this gap, offering audiences a seamless blend of the physical and the digital.”

MetaGallery.Ltd’s latest launch centers around the launch of Scarlett Couture, a five-issue comic creation by artist and illustrator, Des Taylor, published by Titan Comics U.K. With

a nod to classic spy thrillers, the activation propels readers into an interactive journey that spans both the physical comic and the digital landscape. Readers of Scarlett Couture can embark on an adventure by scanning a QR code embedded in issue #1. This code directs them to a secret digital location, where a digital collectible awaits. But there’s a twist: access is only granted to those who can decipher a question hidden within the comic’s pages. This token offers access to Level 1 clearance and classified dossier files of the comic’s characters. As the series unfolds over five monthly issues, readers can amass more tokens and perks and delve deeper into the narrative and adventure.

Digital token holders can venture to HotMerch.co.uk, where exclusive, branded, officially licensed Scarlett Couture merchandise awaits their selection. A prize also awaits those who collect all five tokens: an exclusive rendezvous with Des Taylor himself, within his metaverse realm.