More than 300 retailers at Expo 2020 Dubai are set to process an expected 400,000-500,000 daily transactions, using a point-of-sale solution developed by SAP, the mega-event’s Innovative Enterprise Software Partner.

Participants and retailers across catering, food and beverage, and merchandise will use the SAP Customer Checkout solution to gain real-time insights across more than 1,200 points-of-sale terminals. The data from the points of sale will be integrated with the financial and operational data from the SAP S/4HANA business suite, with results available in real time.

Expo 2020 Dubai is integrating transactions with a local external payment provider for continuous and smooth processing, and 100 percent transparency in sales and financial results. Participants and retailers can centrally monitor the points of sale, and retailers can manage coupons that visitors can redeem across channels.

Mohammed Al Hashmi, Chief Technology Officer at Expo 2020 Dubai, said: “Expo 2020 is committed to showcasing the best innovations and cutting-edge technologies, and SAP Customer Checkout solution will provide Expo 2020 Dubai retailers and their customers with new levels of safety, efficiency, and customer service, offering an enhanced experience for our participants and visitors.”

Expo 2020 Dubai successfully trialed the SAP Customer Checkout solution during the preview of Terra – The Sustainability Pavilion, which welcomed more than 100,000 visitors from 22 January-10 April 2021.

The SAP Customer Checkout solution covers all product selection, discounts, returns, tax calculations, multiple payment options, loyalty management and day-end closing.

“Expo 2020 Dubai shows how intelligent enterprises and mega-events can integrate hundreds of thousands of daily retail sales from thousands of locations and operators to streamline the customer experience and generate reliable financial results,” said Sergio Maccotta, Senior Vice President, SAP Middle East South.

Sergio Maccotta added: “Using SAP Customer Checkout, the Expo 2020 Dubai organizers and retailers can tailor their merchandise to meet customer demands, and allow visitors to split payments or offer visitors loyalty points.”

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