Salesforce (NYSE: CRM), the global leader in CRM, today announced a new study from IDC that finds Salesforce and its ecosystem of partners in the UAE will create 20,300 new jobs and USD 3.9 billion in new business revenues by 2026. The study also finds that Salesforce is driving immense growth for its partner ecosystem in the UAE, which will make USD 6.30 for every USD 1 Salesforce makes locally by 2026.
[Tableau embed: Global new jobs, new business revenue & partner ecosystem: link https://public.tableau.com/app/profile/salesforce.newsroom1206/viz/IDCSalesforceEconomy2021CountryMap/D_IDC_Map?publish=yes]
Building digital HQs solves for urgent transformation needs
In the Middle East and Africa, IDC forecasts1 that cloud-related technologies will enable businesses to focus on establishing their digital HQs to deliver customer and employee success from anywhere. Remote work, contactless customer engagement, and sustainability efforts are becoming more prevalent than ever, and IDC expects this trend will only continue.
As more companies build out their digital HQs to support an increasingly remote workforce, Salesforce technologies have helped its customers adjust to uncertainty – enabling remote work and remote contact with customers, and making it possible to develop new products in weeks, not months2.
Salesforce technologies can also help companies plan for a more sustainable future. IDC forecasts that from 2021 to 2024, global migration from on-premise software to the cloud could reduce as much as 1 billion metric tons of CO23. Salesforce itself has set a goal of pursuing 100% renewable energy for its global operations by 2022, and currently delivers a carbon-neutral cloud to all its customers.
“The Salesforce economy in the UAE is set to generate USD 3.9 billion in new revenue and create 20,300 new jobs by 2026 – underlining the importance of cloud-based digital transformation in fueling the UAE’s diversified economic growth,” said Thierry Nicault, Area Vice President – Middle East and North Africa, Salesforce.
“The Salesforce partner ecosystem is critical for extending the power of Salesforce to companies of all sizes and industries,” added Thierry Nicault. “At Salesforce, we’re committed to expanding our partner ecosystem, and creating new pathways to the emerging technology jobs of the future.”
Salesforce paves pathways to help unlock career opportunities in the Salesforce Economy
In the UAE, many new jobs created in the Salesforce customer base this year leverage significant digital skills — such as using automation tools, the Internet of Things (IoT), and other complex applications. Trailhead, Salesforce’s free online learning platform, and its Trailblazer Community, which accelerates this learning through peer-to-peer knowledge sharing and support, empower anyone to learn digital skills for the growing Salesforce economy.
How Salesforce is creating jobs to fuel the Salesforce Economy
Salesforce has a number of programs and initiatives to help create the jobs of the future—and to fill them with well-equipped candidates:
What is the Salesforce Economy?
IDC defines “The Salesforce Economy” as the footprint of Salesforce and its partner ecosystem on the economy at large. This includes the revenues and jobs directly generated in the Salesforce customer base from the use of Salesforce and its partners cloud services, as well as jobs created indirectly in the economy by local spending by direct employees and Salesforce and its partners themselves.
Salesforce’s multi-faceted partner ecosystem is a driving force behind the Salesforce Economy’s massive growth and includes:
Additional Resources
IDC Methodology
The Salesforce Economic Impact Model is an extension to IDC’s IT Economic Impact Model. It estimates Salesforce’s current and future share of the benefits to the general economy generated by cloud computing, and it also estimates the size of the ecosystem supporting Salesforce using IDC’s market research on the ratio of spending on professional services to cloud subscriptions; the ratio of sales of hardware, software, and networking to spending on public and private cloud computing; and the ratio of spending on application development tools to applications developed. Note that the ecosystem may include companies that are not formal business partners of Salesforce but that nevertheless sell products or services associated with the Salesforce implementations. IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021
1IDC’s WW Spending Guide on Digital Transformation, 2021
2The Impact of Digital Transformation During Times of Change, July 2020
3IDC Press Release, Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and Possibly More, According to a New IDC Forecast, March 2021