Noon, the digital marketplace created in the region, for the region and powered by the region’s leading retailers, is now live at www.noon.com.

From today, Noon welcomes customers to browse its catalogue of brands by downloading the Noon Mobile App via Google Play Store or by visiting www.noon.com. The mobile app via App Store will be available in the coming days. Customers in the UAE can now purchase products covering electronics, fashion, beauty, baby, home & kitchen and grocery. Noon is set to go live in Saudi Arabia in the coming weeks.

Founded by Mohamed Alabbar, Noon is backed by a group of prominent Gulf investors including Saudi Arabia’s Public Investment Fund and Kuwait’s M.H. Alshaya & Co. among others.

Noon has recruited young Arab and global talent with e-commerce experience. With offices in Riyadh and Dubai, Noon will empower the region’s youth to participate in the growing digital economy. Noon already employs some of the brightest young Saudi, Emirati and Arab talent and is actively opening the digital marketplace to emerging entrepreneurs adding to its already established active supplier base in the Kingdom.

As a customer-focused, Arabic-first e-commerce platform, Noon has been built to cater to the expectations of the region’s customers and retailers. Noon will use its local roots to deliver a service that is warm, attentive and personalised.

In showcasing a growing product assortment, Noon derives strength from its strong connections with the local retail community. Noon’s marketplace platform will empower large and small businesses to participate in the region’s growing e-commerce market.

Noon has partnered with market leaders, small & medium enterprises and startups, helping them capture a greater share of the e-commerce market in the region.

Mohamed Alabbar said: “Today, we are excited to deliver orders to our first customers. We are proud to take this important first step in our journey, and we are committed to making Noon the region’s Arabic-first e-commerce platform.”

He added: “As digital technologies cause disruptions across industries and geographies, it is important for us to shape a digital marketplace that is relevant to our local markets and serves as a growth platform for brick-and-mortar retailers.”

Noon has partnered with several leading retailers, and continues to onboard new suppliers and merchandise daily. Last month, leading international retail franchise operator M.H. Alshaya Co. acquired a strategic stake in the company, and will list its portfolio of international brands covering fashion, health & beauty and home & lifestyle categories on Noon’s platform.

At launch, Noon offers a selection of fashion brands and an extensive selection of baby products and homeware. For millennials, Noon is showcasing an exciting collection of modern gadgets and electronic goods. Noon will also cater to the needs of book lovers, adventurers and new parents.