Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference,showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.
“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,”said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”
Creating More Intimate and Personalized User Experiences
As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.
Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:
Bringing AI and Robots to Daily Life including Housekeeping
Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles,to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.
The major technologies featured during Samsung’s press conference include the following:
Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot™ Retail, which would guide users outside the home in retail environments,and GEMS, Samsung’shealth-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.
Technology for a Better Future
Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.
“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”
As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:
Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow,which encourages young people to creatively use technology to solve community challenges,and Samsung Innovation Campus,which helps students develop technical and personal skills for future jobs.
Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. TheSeeColors application is designed to help those with color vision deficiency(CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.
Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.
For more information, images or video on the productsSamsungannounced at CES 2021, please visit http://news.samsung.com.