The Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will participate at GITEX Technology Week 2019, which will take place from October 6-10 at Dubai World Trade Centre, under the umbrella of the Sharjah Government. Underscoring its commitment to harnessing the power of technology in its efforts to promote Sharjah’s tourism sector, SCTDA will launch new innovative services at the Sharjah Pavilion of the event.

SCTDA’s participation in GITEX 2019 is set to draw attention to the ongoing digital transformation in the hospitality and tourism industry. With the increased connectivity of devices, the industry is taking advantage of big data to enhance customer experience. Keeping pace with the rapid technological advancements, SCTDA has developed a wide range of solutions to serve tourists, travel and tourism establishments and other stakeholders in the emirate, with an aim to meet the objectives of the Sharjah Tourism Vision 2021.

Commenting on SCTDA’s GITEX participation, H. E Khalid Jasim Al Midfa, Chairman of SCTDA, said: “The role of artificial intelligence within the business world has grown dramatically over the past decade and as a result, recent years have witnessed widespread adoption of AI applications by the travel and tourism industry as well. Thanks to the increased connectivity of devices, the Internet of Things (IoT) is also making its impact felt in the tourism and hospitality industry. We, at SCTDA, remain committed to harnessing the power of technological advancements in accelerating our efforts to meet customer expectations and position Sharjah as one of the leading global tourism destinations.”

“We consider GITEX an ideal platform to inform the public about our innovative smart services that have been designed to complement the UAE Smart Government goals to help customers save time and effort and to contribute to sustainable development process. The smart services developed by the Authority form part of the objectives of the Sharjah Tourism Vision 2021, adopting an innovative approach to tourism as a key pillar of the Vision. SCTDA remains keen to offer more smart services and solutions that enable comprehensive information and facilities to visitors, thereby presenting them with enjoyable, hassle-free tourism experiences.”

The Chairman also noted that he would like to thank the Sharjah E-Government for the great efforts extended in placing Sharjah firmly on international platforms, such as GITEX, showcasing the most recent technologies in different sectors, on individual, corporate and government levels.

The Sharjah Pavilion will be located at stand #10 in Hall #3 at GITEX Technology Week 2019.