In a significant boost to the MENA’s SME sector, a leading global SAP VAR (value-added reseller) Seidor acquired majority shares in Procons-4IT, an accredited SAP Gold partner in the region. Seidor Procons, part of a multinational Spanish group of companies, is a foremost SAP Master VAR with platinum partnership through United VARs, providing a wide portfolio of products and SAP solutions.

Branded as Seidor Procons, the acquisition brings together the global expertise and technology of Seidor with the localized leadership of Procons-4IT to help SMEs optimize their business operations with strong ERP SAP Business One solutions, machine learning, loT, and other technologies that fulfill their digital transformation and make them prepared for unforeseen challenges.

“We are confident that this acquisition will provide an opportunity to serve Middle East SMEs uniquely,” said Angel Fernandez, co-CEO of Seidor Procons “With Seidor’s global leadership and Procons-4IT’s localized comprehensive experience, we can offer our clients in the Middle East a broad range of SAP Business One solutions and technologies.”

Seidor Procons products are at the core of digital transformation. It accelerates client’s digital transformation process with advanced on-premise and cloud SAP Business One (SAP B1) solutions.  It can also go beyond offering SAP B1, introducing innovative and customized solutions that drive efficiency and growth with add-on solutions to cater to specific industries such as Cloud, HR, Payroll, and Analytics.

Since Seidor and Procons-4IT share similar DNA in their corporate cultures and missions, the acquisition is expected to bring about drastic changes in the SME sector through Procons-4IT’s substantial local resources and Seidor’s worldwide experience. The region-specific services at Seidor Procons include Arabic speaking consultants, a Regional support center, In-house development, and Intelligent ERP, to name just a few.

Moreover, Seidor Procons’ new positioning in the tech market is crucial and timely since the COVID-19 pandemic has forced companies to be more competent in remote working via cloud solution. It helps clients avoid delays in project delivery, keep customers informed, and effectively manage funds as the situation changes.

“This acquisition will move our business to a new level and will definitely place Seidor Procons as the SME Leader in MENA,” said Wassim Hassanieh, co-CEO of Seidor Procons . “We are proud of our history, and this venture translates our vision to our future. Through this acquisition of talents, expertise, and knowledge, we plan to accelerate our clients’ digital transformation journey to growth despite the current economic challenges.”