As technology has evolved, so too have consumer expectations. After being continuously introduced to the latest next-generation devices for years, millennials, working professionals, and Gen Z members all share common ground: they search for products that offer new levels of value and empowerment. Yet devices themselves are not the sole engine driving this trend, with particular capabilities equally influential behind user’s ever-expanding enthusiasm. And for millions, the Galaxy A Series is the newest smartphone range to which this applies, thanks to the intuitive and innovative nature of a standout feature. We are, of course, referring to the Galaxy A Series’ awesome camera!

A product of the unparalleled Galaxy Ecosystem, the camera that comes with every Galaxy A Series smartphone offers even more power to the people, enabling them to create and communicate in new, unique, and previously unimaginable ways. It also provides endless satisfaction, ensuring users have another option to harness their imagination and keep in touch with friends, family, and the tech universe. Here, we showcase the camera’s main highlights, offering an exclusive insight into how the camera opens up a whole new world of possibilities:

Express yourself with a host of capabilities

At Samsung, bringing fun and creative utility to the Galaxy A Series camera experience was a top priority during the design process. Today, this vision is a reality through specific features part of the innovation. Thanks to the power and versatility of a fantastic quad camera with a 64MP high-resolution main lens, you can shoot professional-looking photos and videos that capture precise detail with ease. Should you wish to showcase just part of a photo to friends, family, or larger audiences, you can crop your image in high-resolution with Quick Crop, ensuring a high-quality result on every occasion.

Of course, all Samsung enthusiasts are familiar with a selection headache when it comes to the camera, often unable to choose between photo and video modes. Fortunately, the Galaxy A Series has you covered because you can now select both. For example, you can shoot a 4K video and turn it into an 8MP high-resolution image with just a tap thanks to 4K Video Snap, while experiences are also boosted with Scene Optimizer, which automatically applies the correct color, brightness, and sharpness settings for up to 30 AI-identified categories, including people, food, outdoor landscapes, and pets.

Enhance content and elevate creative output

Whenever you’re feeling inspired and wish to shoot and create unique video content through the Galaxy A Series camera, you can do so with ease and versatility. A prominent reason for this is Pro Video Mode, which provides even more options not only to adjust brightness and color promptly, but also focus on fast movements – maximizing video quality. At the same time, the camera represents a new outlet for you to communicate through creativity. For an all-new content communication experience, create a personalized AR Emoji and make your content stand out and demand attention with My Filter, which is tailor-made for custom color editing purposes. You can also elevate the standard of pictures and videos with AR filters in the native camera app with Fun Mode – exclusively provided by Snapchat.

Keep your creativity moving, day or night

Whatever you may be filming or capturing with friends, OIS keeps your images and video sharp and steady with reduced blur by increasing shutter exposure up to four times, absorbing more light for precise results in the process – even in low-light conditions. Whether you’re reenacting a dance sequence, movie scene, or taking countless photos with friends, keep the action rolling through the night and capture every moment clear and bright thanks to excellent camera features that boost your camera experience in low-light conditions. Night Mode captures bright and crisp images with multi-frame processing, combining up to 12 photos into one, helping to bring an enhanced effect to your pictures and content. Additionally, tetra-binning uses re-mosaic technology to merge four pixels into one, enabling the 64MP sensor to capture a 16MP photo and add more light.