HCOMM , an Italian multimedia innovator, has launched the world’s first multi-sensory technological transformation product, today, at GITEX 2021 in Dubai.

Setting up its base now in the Middle East, the market leader in technological innovation wowed attendees at the event with demonstrations of the multisensorial room throughout the day.

Utilising a range of the most innovative technology on the planet, The World of Sensations experience allows people to transform their homes, offices and public spaces with an immersive multisensory package including digital art and sounds, sights, and smells, piped into a 180-degree room lined with state-of-the-art LED screens to create a space for emotion.

As a spinoff of a 40-year-old Italian interior design & architecture company, HCOMM has patented high-tech walls solutions to create a multisensorial immersive environment;the result of a 12-year R&D about the interaction of people and their living space.

Artists from around the world are at GITEX with HCOMM – including John James, Vesa Kivinen, Akiko Nakayama, Victor Cord’Homme, Caroline Derveaux, Barbara Malagoli, Olivia Froudkine, Katja Loher, Igor Imhoff as well as famed Emirati artist Mohamed Ahmed Ibrahim.

Using Hcomm technology, Art in Space is supporting artists in transforming their original work into digital creations. through Art in Space that offers individuals the possibility to transform these multi-sensory artworks into « multi-sensory NFTs ».

Talking at Gitex2021, LorenzoRosettani, CEO HCOMM said,”We are entering the future of living spaces, World of Sensations will allow the users to change the environment according to their needs and preferences. We can support people in the day-by-day life thanks to the multisensorial environment and the dedicated programmes designed to improve life quality.”

AnneVegnaduzzo, General Manager, Art in Space, further added, “HComm is offering to the art world a tool that will radically transform the experience we have with an artwork and how we interact with it. A new path to take for the artists, and artcollectors, museums, foundations, curators.”

Running at GITEX between 17th-21st October, guests can visit the stall to view this multisensorial art while having their senses stimulated for an incredible experience.