One year after launching in the UAE, KOOOT.com announces expanding its delivery services to Oman.

With an internet penetration of over 70%, customers in Oman are increasingly internet savvy, seeking new and unique products that fit their needs online. In the five years between 2012 and 2017, internet penetration in Oman rose by 10%. The jump is a positive signal to e-commerce companies, who see the potential for increasing trust in online shopping from the Omani population.

Luma Jasim Bourisly, founder and CEO of KOOOT.com, explains that, “Analytics tell us that customers in Oman are increasingly seeking unique brands that are not available in the local market. Plus, we have noticed women in Oman, as in other parts of the region, are interested in niche products made by fellow countrywomen. They want to stand out from the crowd while maintaining their cultural heritage. That’s where our Women’s Souq comes in. We offer products from 19 Arab women’s brands, in addition to 12 global brands. We currently have one talented Omani designer on board, Amal Al Jamali. In the future, we would love to see more women entrepreneurs from Oman join us.”

KOOOT.com offers both global brands that are not available in the Gulf region as well as unique local products made by women entrepreneurs in the region. From accessories, kitchen items and home deco products to abayas, dresses, bags and shoes, KOOOT.com bases its product range on trends among women in the Gulf. It is then able to provide what large retailers and e-commerce giants cannot: an experience customized to the needs of women in the region.

KOOOT.com will offer customers in Oman the same convenient and secure payment methods. KOOOT.com provides secure online payment through PayTabs. At the same time, customers who prefer paying in cash can choose cash on delivery, meaning they can pay at their doorstep at the time of delivery. KOOOT.com will continue to provide the highest standard of ease of payment as it expands further. Customers in Oman can expect their order to be delivered within 5 days.

KOOOT.com launched in June of 2016 as an online shopping and lifestyle destination for modern Middle Eastern women. It catered to its home market, the United Arab Emirates, as well as Kuwait, and later expanded to Saudi Arabia and Bahrain. Today, it is launching its services in the Sultanate of Oman.