{"id":10099,"date":"2021-02-23T08:02:41","date_gmt":"2021-02-23T08:02:41","guid":{"rendered":"https:\/\/web3unplugged.io\/blog\/?p=10099"},"modified":"2021-02-23T08:02:43","modified_gmt":"2021-02-23T08:02:43","slug":"spotify-expands-international-footprint-bringing-audio-to-80-new-markets","status":"publish","type":"post","link":"https:\/\/web3unplugged.io\/blog\/spotify-expands-international-footprint-bringing-audio-to-80-new-markets\/","title":{"rendered":"Spotify Expands International Footprint, Bringing Audio To 80+ New Markets"},"content":{"rendered":"\n

As part of our ongoing commitment to building a truly borderless audio ecosystem\u2014 connecting creators, listeners, and content\u2014Spotify\u00a0is embarking on a sweeping expansion that will introduce the world\u2019s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages to our platform. These moves represent Spotify\u2019s broadest market expansion to date.\u00a0<\/p>\n\n\n\n

As we shared during today\u2019s\u00a0Stream On<\/a>\u00a0event, this expansion will help ensure that sounds and stories that once remained local can reach a global audience.<\/p>\n\n\n\n

Our dedication to international artists and listeners is unwavering. Working closely with local creators and partners, we\u2019ll deliver a\u00a0Spotify\u00a0experience that meets the unique needs of each market, with scaled language translations and specialized payment formats. These 80+ markets represent more than 1 billion people\u2014potential Spotify listeners who have yet to tap into the power of our platform.<\/p>\n\n\n\n

The existing rich music cultures in each of these markets will now be able to reach\u00a0Spotify\u2019s\u00a0global audience. All this untapped music energy and access to our innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession.<\/p>\n\n\n\n

Plus, giving our artists a global platform goes hand in hand with offering an unmatched catalog for our listeners. So as we enter new markets, we\u2019ll accelerate the discovery of more genres like\u00a0K-Pop,\u00a0reggaeton, and\u00a0amapiano\u00a0that have earned a place in the global music arena.\u00a0<\/p>\n\n\n\n

By reaching even more countries across Asia, Africa, the Caribbean, Europe, and Latin America, we\u2019re giving millions of new creators the opportunity to create, discover, and build a career in audio creation\u2014and giving a billion new fans the opportunity to hear it. Learn more about where we\u2019re heading first in the infographic below.<\/p>\n\n\n\n

In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market. Over time, the company aims to introduce the following offerings in each region:<\/p>\n\n\n\n