{"id":10440,"date":"2021-03-16T09:18:02","date_gmt":"2021-03-16T09:18:02","guid":{"rendered":"https:\/\/web3unplugged.io\/blog\/?p=10440"},"modified":"2021-03-16T09:18:05","modified_gmt":"2021-03-16T09:18:05","slug":"as-digital-gap-widens-in-wake-of-pandemic-masters-of-change-will-define-the-future-according-to-accenture-technology-vision-2021","status":"publish","type":"post","link":"https:\/\/web3unplugged.io\/blog\/as-digital-gap-widens-in-wake-of-pandemic-masters-of-change-will-define-the-future-according-to-accenture-technology-vision-2021\/","title":{"rendered":"As Digital Gap Widens In Wake Of Pandemic, ‘Masters Of Change’ Will Define The Future, According To Accenture Technology Vision 2021"},"content":{"rendered":"\n

According to the Accenture Technology Vision 2021<\/a>, technology was a lifeline during the global pandemic \u2013 enabling new ways of working and doing business, creating new interactions and experiences, and improving health and safety. Technology forever changed expectations and behaviors and created entirely new realities across every industry. As companies shift from reacting to the crisis to reinventing what comes next, the boldest, most visionary leaders \u2013 those who use technology to master change \u2013 will define the future, says the 21st<\/sup> annual report from Accenture (NYSE: ACN), predicting the key technology trends that will shape businesses and industries over the next three years.<\/p>\n\n\n\n

The report, \u201cLeaders<\/em>Wanted: Masters of Change at a Moment of Truth,<\/em>\u201d<\/em><\/a>outlines how leading enterprises are compressing a decade of digital transformation into one or two years. According to Accenture research, relying on a strong digital core to adapt and innovate at lightning speed, leaders are growing revenues 5x faster than laggards today, versus only 2x faster between 2015 to 2018. The result is a wave of companies racing to reinvent themselves and use technology innovations to shape the new realities they face. <\/p>\n\n\n\n

Accenture surveyed more than 6,200 business and technology leaders from 27 countries, including the UAE, for the Technology Vision report. Globally, 92% report that their organization is innovating with urgency and call to action this year, while in the UAE, the sense of urgency is even higher at 96%. And while 91% of global executives agree that capturing tomorrow\u2019s market will require their organization to define it \u2013 in the UAE, it\u2019s a solid five points higher, amounting to 96%.<\/p>\n\n\n\n

\u201cHere in the UAE, technology is being used to build a better future. Eighty percent of UAE executives vs.77% of global respondents believe that their technology architecture is becoming critical to the overall success of their organization,\u201d said David Deschamps, who leads Accenture Technology in the Middle East. \u201cAdding to that, a solid majority \u2013 90% of sampled UAE executives\u2013  affirm that their organization\u2019s business and technology strategies are becoming inseparable, even indistinguishable, while only 83% of the global sample agree. The UAE is embracing technology-based disruption, fast-tracking changes to digital infrastructure to accommodate the post-COVID economy.\u201c<\/p>\n\n\n\n

Paul Daugherty, group chief executive\u2013Technology and chief technology officer at Accenture, said<\/p>\n\n\n\n

\u201cThe global pandemic pushed a giant fast forward button to the future. Many organizations stepped up to use technology in extraordinary ways to keep their businesses and communities running \u2013 at a pace they thought previously impossible \u2013 while others faced the stark reality of their shortcomings, lacking the digital foundation needed to rapidly pivot. We now have a once-in-a-generation opportunity to turn this moment of truth for technology into a moment of trust \u2014 embracing the power of exponential technology change to completely reimagine and rebuild the future of business and human experience.\u201d<\/p>\n\n\n\n

Shaping the future will require companies to become masters of change by adhering to three key imperatives. First, leadership demands technology leadership. The era of the fast follower is over\u2014perpetual change is permanent. Tomorrow\u2019s leaders will be those that put technology at the forefront of their business strategy. Second, leaders won\u2019t wait for a new normal. They\u2019ll reinvent, building new realities using radically different mindsets and models. Finally, leaders will embrace a broader responsibility as global citizens, deliberately designing and applying technology to create positive impacts far beyond the enterprise to create a more sustainable and inclusive world.<\/p>\n\n\n\n

The Technology Vision identifies five key trends that companies will need to address over the next three years to accelerate and master change in all parts of their business:<\/p>\n\n\n\n