Citron, the Dubai-based family business that supplies innovative mealtime products to families, has received pre-Series A funding from Arzan Venture Capital, in a move that shows confidence in both female-founded businesses and direct-to-consumer business models.<\/p>\n\n\n\n
The sizeable seven-figure US$ investment in Citron will be used to drive growth and further product innovation.<\/p>\n\n\n\n
Citron was founded in 2017 by Sara Chemmaa after she identified a clear need in the market for stylish and leakproof lunchboxes. Since its launch, the brand has grown to include over 90 products including a sustainable range, a bamboo range and a range specifically designed for teenagers.<\/p>\n\n\n\n
As a homegrown start-up that began with one single product, Citron has proved that with passion, commitment and strong female leadership, growth can be rapid and significant. Since its inception, Citron has enjoyed a 200% YoY growth and has sold more than 100,000 items. These impressive figures go a long way towards explaining what made Citron such an attractive investment opportunity for Arzan VC.<\/p>\n\n\n\n
Sara Chemmaa, CEO and Founder of Citron, said: \u201cWe are delighted to be taking the next step of the Citron journey hand in hand with Arzan VC. As a \u2018non-tech\u2019 company, the investment is even more meaningful as this sector is currently out of favour by investors. As a female-owned and -run business, we are thrilled to be paving the way and are thankful to Arzan VC for backing strong female founders who are underrepresented and overlooked despite demonstrating superior returns.\u201d<\/em><\/p>\n\n\n\n Globally, data is showing a 63% outperformance by female-founded teams over their all-male counterparts. As a local brand with big ambitions, Citron can now look forward to a strong growth trajectory, with market and product expansion supported by their recently secured distributor agreement with MAPYR.<\/p>\n\n\n\n Laith Zraikat, Partner at Arzan Venture Capital, commented on the investment: \u201cCitron is catering to a huge market and the founder\u2019s plan to diversify her product lines and sell directly to consumers made us realize Citron\u2019s potential to grow and become a global company. We are looking forward to being part of Citron\u2019s journey and assisting them in achieving their goals.\u201d<\/em><\/p>\n\n\n\n For more information visit http:\/\/www.citron.ae or follow them at @CitronDubai.<\/p>\n","protected":false},"excerpt":{"rendered":" Citron, the Dubai-based family business that supplies innovative mealtime products to families, has received pre-Series A funding from Arzan Venture Capital, in a move that shows confidence in both female-founded businesses and direct-to-consumer business models. The sizeable seven-figure US$ investment in Citron will be used to drive growth and further product innovation. Citron was founded […]<\/p>\n","protected":false},"author":1,"featured_media":10646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",450,396,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",450,396,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",450,396,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31-300x264.jpg",300,264,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",450,396,false],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",450,396,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",450,396,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",450,396,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/03\/A62_2021_03_31.jpg",100,88,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"Uncategorized<\/a>","rttpg_excerpt":"Citron, the Dubai-based family business that supplies innovative mealtime products to families, has received pre-Series A funding from Arzan Venture Capital, in a move that shows confidence in both female-founded businesses and direct-to-consumer business models. The sizeable seven-figure US$ investment in Citron will be used to drive growth and further product innovation. Citron was founded…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/10645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=10645"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/10645\/revisions"}],"predecessor-version":[{"id":10647,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/10645\/revisions\/10647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/10646"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=10645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=10645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=10645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}