The Mercedes-Benz EQ Silver Arrow 01, one of the latest additions to the ABBFIA Formula E Championship line-up, marks its Middle East debut racing into GITEX this week. The brand-new all-electric replica racing car will be on display for all to see at global technology company SAP\u2019s customer experience showcase.<\/p>\n\n\n\n
Middle East and North Africa organizations are heavily investing in customer experience, with the region\u2019s customer experience market reaching a record-high of USD 800 million, according to Micro Market Monitor. By combining customer experience \u201cx-data\u201d with operational \u201co-data,\u201d organizations can digitally transform into Intelligent Enterprises that can optimize customer experiences, costs, and business competitiveness.<\/p>\n\n\n\n
GITEX visitors to SAP\u2019s customer experience booth, \u201cThe City of Possibilities\u201d, visitors can experience how digital transformation is enabling customer experience innovations across the economy, society, and environment. The showcase features innovative technologies that are or will be adopted by Expo 2020 Dubai and the Saudi Ministry of Hajj and Umrah, as part of the wider theme of \u201cThe Future of Business Has Feelings: Change a Feeling, Change a Business.\u201d<\/p>\n\n\n\n
\u201cWith the region\u2019s record-high investment driving innovation in sports, mega-events, transport and logistics, and government transformation visions, customer and citizen experience is central to every Middle East industry vertical,\u201d said Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South. \u201cMiddle East government, public sector, and Smart Cities organizations are increasingly transforming citizen experiences to drive city-wide and nation-wide competitiveness, and enhance citizen happiness.\u201d<\/p>\n\n\n\n
As the Official Business Performance Partner of the Mercedes-Benz EQ Formula E Team, SAP will support the Team with various back-office solutions and exclusive innovation projects based on SAP technology, including S\/4 HANA implementation, the development of SAP Sports One for racing and the opportunity to use Qualtrics for experience management solutions. The Mercedes-Benz EQ Formula E Team will debut on the circuit in Season 6 of the ABB FIA Formula E Championship which begins with a season double-header at the SAUDIA Diriyah E-Prix on Friday, 22 November and Saturday, 23 November.<\/p>\n\n\n\n
Expo 2020 Dubai is co-innovating with the SAP Co-Innovation Lab in the UAE on the design for the People of Determination Platform (PODium) to optimize visitor experiences based on accessibility requirements, PODium uses the latest advancements in analytics, Internet of Things, and mobile tracking technologies.<\/p>\n\n\n\n
The Saudi Ministry of Hajj and Umrah is highlighting how the first phase of Smart Hajj has successfully leveraged smart cards to enhance travel, transportation, and crowd management for tens of thousands of pilgrims.<\/p>\n\n\n\n
Industry experts agree that Middle East organizations that run their solutions on in-country cloud data centers to optimize costs, store data in-country, scale up as organizations grow their business.<\/p>\n\n\n\n
\u201cAs one of the world\u2019s leading technology events, GITEX is a vital platform to emphasize the role of cloud and customer experience in enabling digital business innovation,\u201d added Gergi Abboud. \u201cAt GITEX, we are discussing with Middle East organizations about the Experience Economy, and how customer experience can enable listening, understanding, and acting on customer needs and driving business success.\u201d<\/p>\n\n\n\n
The SAP C\/4HANA customer experience suite, boosted by Qualtrics CustomerXM, is also powering industry vertical demos including digital automotive, coffee supply chain, and healthcare; blockchain for universities and ports; employee experience management; and e-sports.<\/p>\n\n\n\n
Aligned with GITEX Future Stars, the SAP Training and Development Institute (TDI) is supporting young talent and the workforce of the future. Since 2012, TDI has generated an in-country value of USD 172 million across the Middle East and North Africa. TDI has hosted more than 1,400 graduates from its Young Professional Program, with 99 percent finding employment as SAP Associate Consultants, and supported more than 1,040 Dual Study students. The Winnovate initiative has supported more than 3,470 innovators.<\/p>\n\n\n\n
During GITEX, visit the SAP stand at the Dubai World Trade Centre \u2013 Hall 6, Stand B1 from 6-10 October 2019. At The Ritz-Carlton DIFC, SAP is hosting the co-located events SAP Customer Experience Live on Sunday, 6 October and SAP Ariba Live on Tuesday, 8 October. Register for an evening full of experiences: the SAP Sense Evening Experience will take place at the Coca Cola Arena on Tuesday, 8 October.<\/p>\n\n\n\n
Visit the SAP News Center. Follow SAP on Twitter: @SAPMENA and @sapnews.<\/p>\n","protected":false},"excerpt":{"rendered":"
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