Nissan will become the first Japanese automotive brand to compete in the all-electric FIA Formula E racing championship starting in 2018.<\/p>\n\n\n\n
The move to participate in the growing Formula E series gives Nissan a highly visible global platform from which to spread the message of Nissan Intelligent Mobility \u2013 the company\u2019s three-pillar strategy to redefine how its vehicles are driven, powered and integrated into society.<\/p>\n\n\n\n
\u201cAs the ultimate expression of the thrill of instant acceleration and agile handling that\u2019s at the heart of Nissan zero-emission driving, Nissan is going to electrify the Formula E championship,\u201d said Daniele Schillaci, executive vice president of global marketing and sales, zero-emission vehicles and battery business, and chairman of Nissan\u2019s management committee for Japan, Asia and Oceania. \u201cNissan will be the first Japanese brand to enter this growing championship, bringing our long history of motorsports success to the Formula E grid. It will give us a global platform for bringing our pioneering Nissan Intelligent Mobility strategy to a new generation of racing fans.\u201d<\/p>\n\n\n\n
Nissan cemented its position as the leading mass-market zero-emission brand with last month\u2019s unveiling of the new Nissan LEAF. The second generation of the five-door all-electric vehicle is packed with ingenious technology that embraces the early steps of advanced driver assistance.<\/p>\n\n\n\n
The new LEAF replaces the first-generation model, which pioneered accessible zero-emission mobility with its launch in 2010. Nissan has sold more than 280,000 LEAFs globally, making it the world\u2019s best-selling electric vehicle. LEAF customers have driven more than 3.5 billion zero-emission kilometers combined.<\/p>\n\n\n\n
\u201cNissan\u2019s DNA is rich in innovation in electric mobility, not to mention a long history of success in motorsports,\u201d added Schillaci. \u201cIt makes sense that we bring these two core elements together by competing in Formula E.\u201d<\/p>\n\n\n\n
Launched in 2014, the FIA Formula E championship is a global racing series where teams and manufacturers compete with all-electric powertrains on street circuits set up in major urban centers around the world.<\/p>\n\n\n\n
\u201cTo have a name like Nissan coming on board is a momentous day for the series,\u201d said Alejandro Agag, the founder & CEO of Formula E. \u201cNot only is it great to welcome a new manufacturer to the Formula E family \u2013 it\u2019s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is. Japan is a country at the forefront of new technologies, with one of the biggest followings of Formula E. The shift toward sustainable mobility is in motion, and it\u2019s unstoppable. I look forward to seeing the Nissan logo adorned on the new-look cars for season five.\u201d<\/p>\n\n\n\n
Nissan will compete from season five, which is expected to begin in late 2018, when the all-electric championship will introduce new chassis and battery specifications. The company will work with its partner Renault to leverage expertise and development already available, in keeping with the Renault-Nissan-Mitsubishi automotive partnership\u2019s focus on collaboration and maximizing synergies to boost competitiveness.<\/p>\n\n\n\n
Season four of Formula E begins this December and runs until July. The global championship visits key venues including Hong Kong, Berlin, Paris, New York and Montreal.<\/p>\n\n\n\n
Further information about Nissan\u2019s participation will be available closer to season five.<\/p>\n","protected":false},"excerpt":{"rendered":"
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