{"id":14705,"date":"2017-10-11T05:19:00","date_gmt":"2017-10-11T05:19:00","guid":{"rendered":"https:\/\/web3unplugged.io\/blog\/?p=14705"},"modified":"2021-08-11T05:20:50","modified_gmt":"2021-08-11T05:20:50","slug":"criteo-commerce-marketing-ecosystem-empowers-retailers-and-brands-to-forge-a-path-to-a-collaborative-and-successful-future","status":"publish","type":"post","link":"https:\/\/web3unplugged.io\/blog\/criteo-commerce-marketing-ecosystem-empowers-retailers-and-brands-to-forge-a-path-to-a-collaborative-and-successful-future\/","title":{"rendered":"Criteo Commerce Marketing Ecosystem Empowers Retailers and Brands to Forge a Path to a Collaborative and Successful Future"},"content":{"rendered":"\n

Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today announces the next step in its vision to build the highest performing and open commerce marketing ecosystem. In August 2017, the company announced its Criteo Commerce Marketing Ecosystem (CME), a network of tens of thousands of retailers, brands, publishers, centered on integrated marketing technology, built for commerce and powered by machine learning. Today Criteo introduces to its Commerce Marketing Ecosystem two new solutions\u2014Criteo Audience MatchBETA<\/sup> and Criteo Customer AcquisitionBETA<\/sup>. Criteo Kinetic Design is also being expanded with the addition of Video.<\/p>\n\n\n\n

In a world where shoppers are extremely demanding and volatile, retailers and brands must deliver seamless and relevant shopping experiences across all devices and channels, and at all stages of the journey. This has introduced a new battleground, where the likes of Amazon and Alibaba have a head start: how to organize and apply data at scale to understand the shopper, reach them, and inspire them to buy. Criteo is levelling the playing field by opening up an ecosystem that enables retailers and brands who participate to benefit from a much broader data set and more intelligent technology than they could acquire or develop on their own.<\/p>\n\n\n\n

\u201cCollaboration in an open ecosystem levels the playing field and paves the way for commerce companies to shape their future,\u201d said Patrick Wyatt, Senior Vice President, Product Management at Criteo. \u201cWe have developed Criteo Commerce Marketing Ecosystem to unleash the value of collaboration and the power of data to all who participate. The addition of Criteo Audience Match and Criteo Customer Acquisition delivers a robust suite of commerce marketing solutions to support the full shopper journey online and offline.\u201d<\/p>\n\n\n\n

Criteo Customer AcquisitionBETA<\/sup>: Finding and attracting new customers<\/strong><\/p>\n\n\n\n

Advertisers continually seek ways to unlock incremental new revenue. However, existing acquisition approaches lack accuracy and leave marketers unsure if advertising dollars have reached shoppers most likely to make a purchase. This challenge creates a cycle of budget waste against spend on irrelevant customers.<\/p>\n\n\n\n

Utilizing identity and interest data from Criteo Shopper Graph, early adopters are using Criteo Customer AcquisitionBETA<\/sup> to proactively find and convert new customers at significantly better ROI than existing methods. This performance-based, acquisition solution analyzes historical, behavioral data to create a profile of an ideal target, identifies new customers that match the target profile, and engages them based on products that indicate highest, predicted interest. This solution helps:<\/p>\n\n\n\n