Ajmal Perfumes, one of the Middle East\u2019s largest perfume manufacturers, is driving the Middle East\u2019s USD 4.4 billion fragrances market, by announcing today a digital transformation partnership with global technology company SAP.<\/p>\n\n\n\n
Middle East consumers are rapidly shifting from mass-market fragrances to upmarket, home-grown brands. As a result, the Middle East\u2019s fragrances market is set to post 52 percent growth from USD 2.9 billion in 2019 to USD 4.4 billion by 2027, according to a\u00a0recent report<\/a>\u00a0by Allied Market Research.<\/p>\n\n\n\n Founded in 1951, Ajmal Perfumes hosts a 150,000 square foot state-of-the-art factory that manufactures 100,000 bottles of perfume per day. Worldwide, Ajmal Perfumes counts more than 1,000 dealerships and distributors, 240 retail stores in 45 countries, and 30 Duty-Free locations and international airlines.<\/p>\n\n\n\n Supporting innovation in the perfume market, Ajmal Perfumes is working with the channel partner Accely to digitally transform its operations. Ajmal Perfumes will run on the SAP S\/4HANA real-time business suite on the RISE with SAP platform, and enhance employee experiences with the SAP SuccessFactors human experience management suite.<\/p>\n\n\n\n \u201cAs the Middle East\u2019s fragrances market continues to grow, Ajmal Perfumes needed full visibility on our operations to enhance our standing as a globally-recognized brand,\u201d said Abdulla Ajmal, Deputy Chief Operating Officer, Ajmal Perfumes. \u201cThanks to our digital transformation with SAP, Ajmal Perfumes will have the real-time insights needed to enrich our customers\u2019 lifestyles through creativity, innovation, and continual improvement.\u201d<\/p>\n\n\n\n In its digital transformation roadmap, Ajmal Perfumes is also exploring SAP\u2019s innovative solutions to further integrate digital marketing, customer experiences, and loyalty programs.<\/p>\n\n\n\n \u201cAjmal Perfumes, by joining together its marketing, retail, and e-commerce operations in real-time, shows how digital transformation can enable an Intelligent Enterprise,\u201d said Zakaria Haltout, Managing Director SAP UAE. \u201cWe are exchanging global best practices in manufacturing and retail to support Ajmal Perfumes in scaling up on the cloud and using real-time technologies to enhance customer and employee experiences.\u201d<\/p>\n\n\n\n \u201cAjmal Perfumes is a pioneer in its field, and we are extremely excited to become an integral part of this journey they have chosen towards excellence through SAP for digital transformation. We will ensure that we become partners in all their future endeavours in this area through our dedication, delivery excellence and the embedded value of customer commitment that is now part of our DNA over the past 20 years of our existence.\u201d said Nilesh Shah, the Accely Group CEO.\u201d<\/p>\n\n\n\n Visit the\u00a0SAP News Center<\/a>.\u00a0Follow SAP on Twitter:\u00a0@SAPMENA<\/a>\u00a0and\u00a0@SAPNews<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Ajmal Perfumes, one of the Middle East\u2019s largest perfume manufacturers, is driving the Middle East\u2019s USD 4.4 billion fragrances market, by announcing today a digital transformation partnership with global technology company SAP. Middle East consumers are rapidly shifting from mass-market fragrances to upmarket, home-grown brands. As a result, the Middle East\u2019s fragrances market is set […]<\/p>\n","protected":false},"author":1,"featured_media":15491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-15488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a.jpg",900,1106,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a.jpg",900,1106,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a.jpg",900,1106,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a-244x300.jpg",244,300,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a-833x1024.jpg",833,1024,true],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a.jpg",900,1106,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a.jpg",900,1106,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a.jpg",342,420,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/09\/Zakaria-Haltout-SAP-1a.jpg",81,100,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"Uncategorized<\/a>","rttpg_excerpt":"Ajmal Perfumes, one of the Middle East\u2019s largest perfume manufacturers, is driving the Middle East\u2019s USD 4.4 billion fragrances market, by announcing today a digital transformation partnership with global technology company SAP. Middle East consumers are rapidly shifting from mass-market fragrances to upmarket, home-grown brands. As a result, the Middle East\u2019s fragrances market is set…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/15488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=15488"}],"version-history":[{"count":2,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/15488\/revisions"}],"predecessor-version":[{"id":15495,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/15488\/revisions\/15495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/15491"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=15488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=15488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=15488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}