Salesforce, the global leader in CRM, announced today that AlMalki Group, a Saudi-based family-owned group, which will celebrate its 70-year anniversary in 2022, and which specializes in the luxury retail and distribution market, is digitally transforming the Gulf Cooperation Council (GCC)\u2019s USD 29 billion e-commerce market.<\/p>\n\n\n\n
As a younger, technology savvy, and globalized population grows in the region, more customers are desiring the convenience, and data-driven omni-channel capabilities of e-commerce. As a result, the GCC\u2019s e-commerce market is growing at 20 percent CAGR and is set to reach USD 29 billion in 2021, according to a\u00a0recent report<\/a>\u00a0by Kearney.<\/p>\n\n\n\n AlMalki Group, one of Saudi Arabia\u2019s most storied retail conglomerates, has more than 65 years of experience. The company counts more than 1,100 employees, and also represents more than 105 international brands both online and in boutiques. Supporting e-commerce innovation, the company is deploying a wide range of solutions to transform customer experiences.\u00a0<\/p>\n\n\n\n \u201cIn the GCC\u2019s competitive luxury retail and e-commerce sector, we needed to better cater to our customers, who want personalized shopping journeys,\u201d said\u00a0Daniel G\u00f3mez Rojas, Chief Digital Officer, AlMalki Group. \u201cBefore the pandemic, most of our customers were shopping at mall boutiques. But now, our customers prefer having omni-channel experiences that may start by researching and ordering online, and then trying on or collecting items in-store.\u201d<\/p>\n\n\n\n AlMalki Group is using Salesforce solutions such as the Service Cloud to interact with customers by email, phone, social media, and WhatsApp; Marketing Cloud to drive personalization and marketing automation; and Commerce Cloud to build rich, Artificial Intelligence-powered shopping experiences for their partner brands. AlMalki Group used MuleSoft to build a single view of the customer across Salesforce and other disparate systems, so that it could deliver omni-channel experiences faster. The Salesforce Content Management System (CMS) allows for curating and sharing content in multiple languages.<\/p>\n\n\n\n \u201cThanks to our digital transformation with Salesforce, AlMalki Group can now use data to power unique brand experiences,\u201d added\u00a0Daniel G\u00f3mez Rojas.\u00a0<\/a>\u201cWith APIs built on MuleSoft, AlMalki can connect customer data and integrate many different systems seamlessly.\u201d<\/p>\n\n\n\n \u201cAt AlMalki Group, we can now better identify our millions of customers, deliver one-on-one digital marketing, and give our customers personalized offers,\u201d concluded\u00a0Daniel G\u00f3mez Rojas. \u201cWe went from a business of buying and selling goods, to creating unique customer experiences for our partner brands, both online and in stores.\u201d<\/p>\n\n\n\n In the future, AlMalki Group aims to adopt the Salesforce Customer Data Platform to fully integrate its cloud solutions, its content management system, and its social media platforms.<\/p>\n\n\n\n \u201cAlMalki Group is a Middle East retail leader in digitally transforming to gain a real-time, 360-degree view on its customers,\u201d said Thierry Nicault, Area Vice President \u2013 Middle East and North Africa, Salesforce. \u201cAlMalki Group can deliver new levels of customer experiences, and securely scale up on the cloud as the company continues to expand across the region.\u201d<\/p>\n\n\n\n As part of its digital transformation, AlMalki Group is working with the channel partner Emakina. AlMalki Group also\u00a0leveraged\u00a0<\/a>MuleSoft Catalyst<\/a>\u00a0services, which provide unique methodology, templates and assets for AlMalki Group to achieve business outcomes faster.<\/p>\n\n\n\n \u201cIn the GCC\u2019s rapidly-evolving retail and e-commerce sectors, AlMalki Group is showing how leading retail brands can use Salesforce Customer 360 to meet their customers\u2019 needs,\u201d said Murat Yolda\u015f Ertugrul, Vice President \u2013 Middle East, Africa, and Turkey, Emakina. \u201cWe\u2019ve worked with AlMalki Group on a design thinking methodology that has helped to identify the right data-driven solutions for AlMalki Group to gain AI-powered decision-making.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Salesforce, the global leader in CRM, announced today that AlMalki Group, a Saudi-based family-owned group, which will celebrate its 70-year anniversary in 2022, and which specializes in the luxury retail and distribution market, is digitally transforming the Gulf Cooperation Council (GCC)\u2019s USD 29 billion e-commerce market. 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