{"id":19008,"date":"2022-09-21T10:08:08","date_gmt":"2022-09-21T10:08:08","guid":{"rendered":"https:\/\/web3unplugged.io\/blog\/?p=19008"},"modified":"2022-09-21T10:08:09","modified_gmt":"2022-09-21T10:08:09","slug":"salesforce-announces-genie-a-new-data-platform-powering-the-worlds-first-real-time-crm","status":"publish","type":"post","link":"https:\/\/web3unplugged.io\/blog\/salesforce-announces-genie-a-new-data-platform-powering-the-worlds-first-real-time-crm\/","title":{"rendered":"Salesforce Announces Genie \u2013 A New Data Platform Powering The World&#8217;s First Real-Time CRM"},"content":{"rendered":"\n<p>Salesforce (NYSE: CRM), the global leader in CRM, today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.<\/p>\n\n\n\n<p>Today,\u00a071% of customers\u00a0expect every interaction with a business to be personalized. However, data remains siloed and duplicative across most companies. Companies on average have\u00a0976 separate applications\u00a0to run their business \u2014 that\u2019s potentially 976 versions of a single customer, leading to disconnected digital experiences.Responding to customer needs in real time is more critical than ever, but is becoming more challenging as the amount of data created, captured, replicated, and consumed each year is expected to more than double\u00a0by 2026. Companies must seamlessly connect digital and real-world customer interactions in order to provide the most relevant, personalized, and compelling experiences, in every moment.<\/p>\n\n\n\n<p>A\u00a0<strong>sales rep<\/strong>\u00a0can no longer rely on in-person communication to close a large deal \u2014 reps need real-time insights about every customer, based on real-time and historical data, to act on the most relevant information in the moment, every time. A\u00a0<strong>service agent<\/strong>\u00a0runs the risk of losing a valuable customer if they lack a complete, real-time view across every touchpoint \u2014 every agent needs a source of real-time customer truth. With real-time patient data,\u00a0<strong>healthcare providers<\/strong>\u00a0can deliver proactive guidance and care recommendations.\u00a0<\/p>\n\n\n\n<p>\u201cEvery business leader wants to take advantage of real-time data to create compelling, personalized customer experiences \u2014 milliseconds matter in this new digital-first world,\u201d said David Schmaier, President and Chief Product Officer, Salesforce. \u201cThat\u2019s why we built Genie, our most significant innovation ever on the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent, and real time.\u201d<\/p>\n\n\n\n<p><strong>Salesforce\u00a0Genie: Unify data to build a real-time customer graph and single source of truth\u00a0<\/strong><\/p>\n\n\n\n<p>As the heart of real-time Customer 360, Salesforce Genie ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data. Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes.<\/p>\n\n\n\n<p>Genie transforms and harmonizes the data into a real-time customer graph \u2013 a unified customer profile record. Because Genie is built using the Salesforce metadata model, everything in the customer graph is visible and actionable across the entire\u00a0Customer 360, every industry solution,\u00a0AppExchange, and customer apps.<\/p>\n\n\n\n<p>With Genie,\u00a0Einstein AI\u00a0and\u00a0Flow\u00a0automation services can harness the power of hyperscale real-time data to enable more dynamic and responsive actions and engagement. Einstein, which generates over 175 billion predictions every day, can now deliver personalization and predictions based on real-time data. Flow automation, which saves customers over 100 billion hours every month, can now use real-time data to trigger actions automatically.<\/p>\n\n\n\n<p>And\u00a0<strong>Genie runs on\u00a0<\/strong><strong>Hyperforce<\/strong>, Salesforce\u2019s public cloud infrastructure. Hyperforce provides\u00a0<strong>data residency, security, privacy, and regulatory compliance controls<\/strong>, with built-in\u00a0<strong>data ethics features<\/strong>\u00a0that govern data and increase consumer trust.\u00a0<\/p>\n\n\n\n<p><strong>Partnerships\u00a0<\/strong>expand the power of Genie with data, AI, and advertising innovation:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Secure real-time and open data sharing between\u00a0<\/strong><strong>Salesf<\/strong><strong>orce and Snowflake<\/strong>allows Genie to directly access data stored in Snowflake, and vice-versa, enabling a real-time customer 360 view across the two platforms without moving or duplicating data.<\/li><li><strong>\u2018Bring your own AI\u2019 with Amazon SageMaker\u00a0<\/strong>enables organizations and their data scientists to use SageMaker, Amazon\u2019s cloud machine learning platform, directly with Einstein, Salesforce\u2019s AI technology, to build new AI models tailored to the unique needs of their business, and use them in real time across the Customer 360.\u00a0<\/li><li><strong>First-party advertising with partners such as Amazon Ads or Meta<\/strong>\u00a0enable new privacy-safe integrations for advertising activation and aggregated insights \u2014 powered by unified first-party data from Salesforce CDP \u2014 for more personalized and efficient marketing at scale.<\/li><li><strong>New AppExchange\u00a0<\/strong><strong>Genie Collection<\/strong>\u00a0features 18 Genie partners with apps and experts that help companies automate relevant advertising, enrich customer profiles, and extend the power of real-time data with Salesforce.<\/li><\/ul>\n\n\n\n<p>Open Image Modal<\/p>\n\n\n\n<p><strong>Customer 360: The world\u2019s first real-time CRM<\/strong><\/p>\n\n\n\n<p>Now, Genie makes every Customer 360 cloud and industry solution automated, intelligent, and real time. The full list of new Genie innovations, including strategic partnerships, can be found\u00a0here.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>With\u00a0<strong>Sales Cloud Genie<\/strong>, every sales rep can receive real-time guidance from Einstein during customer video and voice calls. This enables reps to adapt to the conversation, and automatically receive real-time recommendations to offer customers.\u00a0<\/li><li>With\u00a0<strong>Service Cloud Genie<\/strong>, every service rep from the contact center to the field can provide proactive service with real-time alerts, and enable reps to intervene, engage the customer, and resolve issues.<\/li><li>With\u00a0<strong>Marketing Cloud Genie<\/strong>, every marketer can deliver personalized messages across channels that adapt to customer activity across various brand properties in real time.<\/li><li>With\u00a0<strong>Commerce Cloud Genie<\/strong>, every retailer can build tailored shopper experiences that adapt to real-time customer actions, including abandoned shopping carts or actions taken on a website or mobile app.<\/li><li>Across any industry, companies can leverage a\u00a0<strong>unified profile and real-time data<\/strong>\u00a0to deliver more personalized experiences. For example, in healthcare, where milliseconds matter most, real-time data from Salesforce Genie informs unified patient health scores that healthcare providers use to tailor patient care.\u00a0<\/li><li>With\u00a0<strong>Tableau Genie<\/strong>, every business can monitor KPIs in real time to inform action across the business, including real-time purchase data for sales, real-time case spikes for service, and real-time web traffic for marketing.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>With\u00a0<strong>MuleSoft Genie<\/strong>, every business can unlock real-time data across any modern or legacy system.<\/li><li>With\u00a0<strong>Slack Genie<\/strong>, an IT leader can immediately increase efficiency by enabling teams to automatically view real-time data from any channel with intelligent workflows.<\/li><\/ul>\n\n\n\n<p><strong>Ford, L\u2019Oreal, Formula 1\u00ae, and PGA TOUR Superstore deliver customer magic<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cBeing a customer-first company means creating experiences that are more simple, convenient, and rewarding so that we are consistently earning our customers\u2019 loyalty. Our customer relationships are intricate, so we needed a partner that could transform how we provide seamless and personalized experiences across every touchpoint \u2014 sales, service, marketing, commerce, and IT,\u201d said<strong>\u00a0Suzy Deering, Global Chief Marketing Officer for Ford<\/strong>. \u201cSalesforce Marketing Cloud and CDP provides the single source of truth we need to connect the customer experience across every step in the journey shopping \u2014 through purchase, accessories, onboarding, and maintenance.\u201d<\/li><li>\u201cWe have made the conscious decision to become the leader in BeautyTech, to provide unmet levels of personalization and real-time consumer experiences,\u201d said\u00a0<strong>Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L\u2019Or\u00e9al.\u00a0<\/strong>\u201cThanks to Salesforce Marketing Cloud, Personalization Commerce Cloud, and Service Cloud, the whole path of our consumers can be more interconnected, enabling us to connect easily with them at every point of their shopper journey via their preferred on-line and off-line channels, including web, mobile, and in-store,\u201d said<strong>\u00a0Asmita Dubey, Chief Digital & Marketing Officer at L\u2019Or\u00e9al.<\/strong><\/li><li>\u201cFormula 1\u00ae has seen explosive growth over recent years, and our growing fan base of 500 million global fans and a global TV audience of 1.5 billion is at the heart of everything we do. We partnered with Salesforce to get a full view of our fanbase, increase and deepen the intensity of fan engagement, and attract new fans,\u201d said<strong>\u00a0Marek Borowik, Global Head of Fan Engagement at F1\u00ae<\/strong>. \u201cSalesforce will enable us to understand how our data integrates across every channel \u2014 both physical and nonphysical, and across the globe. We knew Salesforce would be the perfect addition to understanding our growing fanbase using AI and automation to deliver scalable, hyper-personalized, and real-time experiences. We can now move away from our siloed set of solutions to have a seamless platform to store and maintain our fan data.<\/li><li>\u201cAs the game of golf has increased in popularity the past few years, we knew we needed to quickly elevate our digital presence and deliver personalized, relevant experiences to a new diverse audience across every channel,\u201d\u00a0<strong>said Jill Thomas, CMO at PGA TOUR Superstore.<\/strong>\u00a0\u201cWith Salesforce, we\u2019re much more in control of our messaging and are able to deliver the right message, to the right person, at the right time. This allows us to be truly customer-driven and meet people where they are in their journey with the game.\u201d<\/li><\/ul>\n\n\n\n<p><strong>Availability<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Salesforce Genie is generally available today. \u00a0<\/li><\/ul>\n\n\n\n<p><strong>Additional Information<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn more about Genie\u00a0here.<\/li><li>See Genie in action at\u00a0Dreamforce 2022.<\/li><li>Learn more about the apps and experts in the\u00a0AppExchange Genie Collection.<\/li><li>Follow @salesforce\u00a0on Twitter.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce (NYSE: CRM), the global leader in CRM, today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-19008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1.jpg",1270,1270,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1.jpg",1270,1270,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1.jpg",1270,1270,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1-300x300.jpg",300,300,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1.jpg",1270,1270,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1.jpg",1270,1270,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1.jpg",420,420,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2022\/09\/webversion-1.jpg",100,100,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/web3unplugged.io\/blog\/category\/news\/\" rel=\"category tag\">news<\/a>","rttpg_excerpt":"Salesforce (NYSE: CRM), the global leader in CRM, today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs&hellip;","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/19008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=19008"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/19008\/revisions"}],"predecessor-version":[{"id":19011,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/19008\/revisions\/19011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/19010"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=19008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=19008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=19008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}