Jeremy Bryant founded Aimer Farming to utilise artificial intelligence (AI) \u2013 hence the startup name \u2013 to save farmers time and to improve farm profitability. The Aimer digital tool and assistant operating system app is New Zealand\u2019s most comprehensive and economical pasture management and will eventually incorporate chatbot functions.<\/p>\n\n\n\n
His new product, Aimer Vision, will also be used via farmers\u2019 mobile phones. It\u2019s estimated farmers can increase profit by $400 per hectare through regular and accurate pasture management via Vision and then using AI in Aimer, maximising the amount and quality of pasture that cows consume.<\/p>\n\n\n\n
The AI on the app, together with the phone\u2019s camera, assesses individual paddocks on a farm, quickly estimating and analysing the pasture mass and cover of each paddock, before giving direct recommendations on steps to improve pasture management.<\/p>\n\n\n\n
\u201cThat\u2019s what\u2019s unique about it \u2013 it can look ahead,\u201d Bryant says. \u201cIt saves people so much time \u2013 farmers don\u2019t have the drudgery of walking around the farm for four hours. You go and do a 360 degree turn in a paddock, and the tool estimates how much pasture is in the paddock, and in other paddocks, then you bundle that up with the digital operating system.\u201d<\/p>\n\n\n\n
Bryant, who is also Chief Technical Officer at Aimer, was raised on a farm and worked on one for three years after leaving school. While at university he developed a dairy cow digital twin \u2013 a digital representation of a cow \u2013 as part of his PhD in Quantitative Genetics and Modelling at Massey University. His research simulated what might happen if you give a cow a certain amount of feed.<\/p>\n\n\n\n
\u201cThat was the start of how I got into modelling. I\u2019ve always liked numbers,\u201d Bryant says. \u201cGenerating insight or foresight is hard. You\u2019ve got to programme the computer to understand the farm system and that\u2019s where I`m probably relatively unique in the world.\u201d<\/p>\n\n\n\n
Five years later Bryant founded Aimer Farming after going through the Sprout Agritech business accelerator programme run by Callaghan Innovation. He initially consulted for three days a week, using some of that income to build his startup.<\/p>\n\n\n\n
Aimer is the fifth investment of more than 30 NZ$1 million agritech and foodtech investments Sprout will make over six years. Sprout has also provided assistance on scaling the startup, and provided a director for Aimer\u2019s board.<\/p>\n\n\n\n
\u201cTowards the tail end of that acceleration, Sprout said they\u2019d potentially like to invest in us and so we went through due diligence,\u201d Bryant says. \u201cThe $1m investment came in September last year and that\u2019s when I went full time.\u201d<\/p>\n\n\n\n
Aimer currently has staff of eight, with about 25 New Zealand farmers currently using the app, launched just three months ago, as well as some in Australia and Chile. Bryant says running a startup is not much different to running a farm \u2013 juggling multiple balls and leading people instead of cows \u2013 and he relishes working for himself, rather than re-entering the corporate or science world.<\/p>\n\n\n\n
\u201cI decided I wanted to be my own boss and create something different for farmers,\u201d he says. \u201cI didn\u2019t want to be part of a corporate \u2013 and I decided now is a good time to do that. You can control your own destiny more and get more satisfaction.\u201d<\/p>\n\n\n\n
As a new startup founder, Bryant relishes the mental challenge, having built something to assist others make better decisions. Had he started Aimer now he would, in hindsight, have brought people with business knowledge in earlier. So, he has had to pick up business terminology, manage staff, make decisions quickly and continually learn and be adaptive.<\/p>\n\n\n\n
\u201cIf you think you know it all, you are not going to learn. One day you may be wearing a tech hat, another day you are fundraising. You have to make snap decisions, and back yourself. You\u2019re never going to always make the right decisions,\u201d says Bryant.<\/p>\n\n\n\n
Bryant is continually seeking opportunities to make potential customers aware of Aimer Farming products, through social media, attending Fieldays and other events throughout the country.<\/p>\n\n\n\n
\u201cUnless you get in front of people at events they are just not going to find out about Aimer. You must take those opportunities to deliver it to people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Jeremy Bryant founded Aimer Farming to utilise artificial intelligence (AI) \u2013 hence the startup name \u2013 to save farmers time and to improve farm profitability. The Aimer digital tool and assistant operating system app is New Zealand\u2019s most comprehensive and economical pasture management and will eventually incorporate chatbot functions. His new product, Aimer Vision, will […]<\/p>\n","protected":false},"author":2,"featured_media":22180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-22178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",300,168,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2023\/10\/Untitled-34.jpg",100,56,false]},"rttpg_author":{"display_name":"Admin CG","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin-cg\/"},"rttpg_comment":0,"rttpg_category":"news<\/a>","rttpg_excerpt":"Jeremy Bryant founded Aimer Farming to utilise artificial intelligence (AI) \u2013 hence the startup name \u2013 to save farmers time and to improve farm profitability. The Aimer digital tool and assistant operating system app is New Zealand\u2019s most comprehensive and economical pasture management and will eventually incorporate chatbot functions. His new product, Aimer Vision, will…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/22178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=22178"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/22178\/revisions"}],"predecessor-version":[{"id":22181,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/22178\/revisions\/22181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/22180"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=22178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=22178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=22178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}