Artificial Intelligence may be new, and the laws protecting consumers comparatively old, but the Bay State\u2019s attorney general said protecting the public will not be ignored.<\/p>\n\n\n\n
Massachusetts Attorney General Andrea Campbell issued a legal advisory on Tuesday, telling developers, suppliers, and users of AI technology that the state\u2019s consumer protection laws apply to the burgeoning tech.<\/p>\n\n\n\n
\u201cThere is no doubt that AI holds tremendous and exciting potential to benefit society and our commonwealth in many ways, including fostering innovation and boosting efficiencies and cost-savings in the marketplace. Yet, those benefits do not outweigh the real risk of harm that, for example, any bias and lack of transparency within AI systems, can cause our residents,\u201d Campbell said.<\/p>\n\n\n\n
According to the AG\u2019s office, the reported use of artificial intelligence to generate \u201cdeep-fake\u201d images of political figures, celebrities, and everyday people, and the emergence of \u201cvoice-cloning\u201d technologies, all already fall under state laws protecting consumers from \u201cunfair and deceptive\u201d practices.<\/p>\n\n\n\n
\u201cConsumers in the commonwealth enjoy the protection of Chapter 93A which creates a \u2018flexible set of guidelines\u2019 as to what should be considered \u2018unfair and deceptive\u2019 and which is intended \u2018to grow and change with the times,’\u201d the advisory reads, in part.<\/p>\n\n\n\n
Campbell\u2019s caution is it would be a breach of state law to use deep fakes or voice cloning for fraudulent purposes, to advertise capabilities that AI does not possess, to sell or offer an AI to solve problems it\u2019s not able to handle, or to \u201cmisrepresent the reliability\u201d or safety of an AI system.<\/p>\n\n\n\n
Campbell\u2019s advisory comes as the nation experiences an AI boom, with many big-name companies employing the technology to make decisions and increase automation.<\/p>\n\n\n\n
Google, Amazon, and Apple apply the tool in their voice-activated technologies. Netflix and other streaming services use it to make recommendations to users. Car companies are using the technology to automate driving. Programs like ChatGPT and Deep Dream use AI to generate content.<\/p>\n\n\n\n
All of that, according to the attorney general, is already regulated under state law.<\/p>\n\n\n\n
\u201cAs AI usage becomes more common, this advisory serves as an important notice that our state\u2019s consumer protection, anti-discrimination, and data privacy laws apply to AI, just as they would within any other applicable context,\u201d Cambell said in a statement. \u201cMy office intends to enforce these laws accordingly.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Artificial Intelligence may be new, and the laws protecting consumers comparatively old, but the Bay State\u2019s attorney general said protecting the public will not be ignored. Massachusetts Attorney General Andrea Campbell issued a legal advisory on Tuesday, telling developers, suppliers, and users of AI technology that the state\u2019s consumer protection laws apply to the burgeoning […]<\/p>\n","protected":false},"author":2,"featured_media":23523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-23521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1.jpg",1080,720,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1.jpg",1080,720,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1.jpg",1080,720,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1-300x200.jpg",300,200,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1.jpg",1080,720,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1.jpg",1080,720,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1.jpg",630,420,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2024\/04\/Untitled-1.jpg",100,67,false]},"rttpg_author":{"display_name":"Admin CG","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin-cg\/"},"rttpg_comment":0,"rttpg_category":"news<\/a>","rttpg_excerpt":"Artificial Intelligence may be new, and the laws protecting consumers comparatively old, but the Bay State\u2019s attorney general said protecting the public will not be ignored. Massachusetts Attorney General Andrea Campbell issued a legal advisory on Tuesday, telling developers, suppliers, and users of AI technology that the state\u2019s consumer protection laws apply to the burgeoning…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/23521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=23521"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/23521\/revisions"}],"predecessor-version":[{"id":23524,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/23521\/revisions\/23524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/23523"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=23521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=23521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=23521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}