Talkwalker, a globalsocial listening and analytics company, has published the results of their latest report – The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty & advocacy. As companies adapt to a post-COVID marketplace, the report reveals 11 strategies and key actionable takeaways, to help benefit any brand in the coming years.<\/p>\n\n\n\n
Toy production company Lego topped the list, followed by Four Seasons Hotels, Singapore Airlines, Giant Hypermarket, and Vertex Pharmaceuticals. The results were generated from a quarter of a billion conversations around 781 brands over the last 6 months of 2019. Using their proprietary AI-powered sentiment analysis, and industry-first image and video analytics, Talkwalker was able to identify the signals that predict brand love – even when a brand is not directly mentioned.<\/p>\n\n\n\n
\u201cMost methods used to identify brand love include volume of mentions – leading to the largest brands dominating the lists,\u201d says Todd Grossman,Talkwalker CEO Americas. \u201cGiven the current crisis, businesses are more exposed than ever before. We wanted to find the brands that were building real engagement, tackling the issues that matter to their communities, and making connections that go beyond the traditional consumer\/company convention.\u201d<\/p>\n\n\n\n
Talkwalker also highlighted the brands succeeding at regional levels. The list of well-loved brands in the Middle East & Africaregion is led byEtihad Airways, Four Seasons, Benefit Cosmetics, Hyatt Hotels, TikTok, Qatar Airways, Huda Beauty, InterContinental, Careem, and HMD Global.<\/p>\n\n\n\n
Vanessa Naidu, General Manager of Benefit South Africa considers influencer marketing an instrumental method for building brand love, saying, \u201cThe rise of social media has played a pivotal role in the evolution of the marketing landscape. Brands resonate within a consumer\u2019s heart and mind and the same principle must be applied to influencer marketing. Influencer marketing plays an integral part in shaping consumers\u2019 attitudes which influences purchasing intentions. And as such it is imperative that there is a synergistical fit between a brand\u2019s values and that of the influencer they have chosen to work with.\u201d<\/p>\n\n\n\n
Meanwhile, DevasishAuddy, Head of Marketing at HMD Global, the home of Nokia phones \u2013 MENA highlights the importance of keeping the customer experience at the heart of the brand, \u201cAt HMD Global, we have a simple idea at the core of our operations: that mobile technology can improve the lives of everyone around the world. Our commitment to\u2026[making modern mobile technology accessible to everyone] has resulted in an overwhelmingly positive reception to HMD Global since we came to market in 2016.\u201d<\/p>\n\n\n\n
\u201cWe want to establish this report as the benchmark for brand love over the coming years,\u201d Talkwalker\u2019sGrossman adds. \u201cWith expert knowledge garnered from working with some of the world\u2019s most loved brands and marketers who are building them, we now see the opportunity for every brand to build those vital emotional connections. And this report is the foundation for enabling any company to tell their brand love story.\u201d<\/p>\n\n\n\n
For more data from Talkwalker’s Brand Love Story 2020 report and the complete list of most loved brands in the world and per region, download the fullreport here.<\/p>\n","protected":false},"excerpt":{"rendered":"
Talkwalker, a globalsocial listening and analytics company, has published the results of their latest report – The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty & advocacy. As companies adapt to a post-COVID marketplace, the report reveals […]<\/p>\n","protected":false},"author":1,"featured_media":4908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01.jpg",1920,1080,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01.jpg",1920,1080,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01.jpg",1920,1080,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01-300x169.jpg",300,169,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01.jpg",1920,1080,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01.jpg",747,420,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2020\/06\/1687-LP-Love-Brands-V01.jpg",100,56,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"Uncategorized<\/a>","rttpg_excerpt":"Talkwalker, a globalsocial listening and analytics company, has published the results of their latest report – The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty & advocacy. As companies adapt to a post-COVID marketplace, the report reveals…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/4907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=4907"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/4907\/revisions"}],"predecessor-version":[{"id":4909,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/4907\/revisions\/4909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/4908"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=4907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=4907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=4907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}