Locally-owned supermarket Spinneys todayannounced the winners of its incubator programme for micro food and beverage suppliers in the UAE, which launched in May 2020.Participation in the programme surpassed Spinneys\u2019 expectations with more than 160 local businessesentering submissions of an exceptionally high standard.In response, the grocer has increased the number of winners, with 22 brandsto be fast-tracked onto Spinneys\u2019 shelves, and another two companies accepted into its product development programme.The initiative has also been recognised by the UAE government\u2019s Food and Water Security Office for its contribution to the country\u2019s National Food Security Strategy.<\/p>\n\n\n\n
Her Excellency Mariam Almheiri, Minister of State for Food and Water Security, said: \u201cA leading objective for the UAE Food and Water Security Office is to support local food production, which includes helpinginnovative start-upsto enhance domestic agriculture and re-imagine the UAE\u2019s food sustainability landscape. This aligns with the objectives of the National Food Security Strategy and the directives of our wise leadership, which recognises the importance of local tech-enabled production to strengthen the UAE\u2019s food security.\u201d<\/p>\n\n\n\n
\u201cWe are dedicated to enhancing the food supply chain, boosting local production, and facilitating new and stronger connections between producers and retail chains in the UAE – in an effort to build an integrated, sustainable food ecosystem,\u201d H.E. Almheiri added. \u201cThe Spinneys F&B incubator programme is a significant step in that direction. We applaud the company\u2019s efforts to promote innovation and to identify and upskill the next generation of leaders in the UAE\u2019s food security sector.\u201d<\/p>\n\n\n\n
His ExcellencyDr. Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs, said: \u201cSmall and Medium Enterprises (SMEs) are a major driver of the UAE\u2019s growth and economic development and therefore, the Ministry of Economy remains keen to encourage and promote all initiatives aimed at advancing our efforts in this direction. I commend the contributions of the Spinneys incubator programme to promoting a culture of entrepreneurship and innovation in the country. It is a promising trend that already established businesses are lending a hand to young and upcoming entrepreneurs through offering mentorship and knowledge-sharing.\u201d<\/p>\n\n\n\n
Spinneys\u2019 Commercial Manager Tom Harvey explains: \u201cWe were amazed by the high calibre of local producers we have in the emirates \u2013 from fresh produce, to packaged goods, to innovation in healthy food offerings. When we started this initiative, we expected to support 3 to 5 local companies. But our executive management unanimously agreed that more brands needed to be celebrated and showcased. The programme has really brought to light that as a nation, we have the capability to enhance our local food production \u2013 at Spinneys, we are really proud to be in a position to help develop and support such talented local businesses.<\/p>\n\n\n\n
The Spinneys incubator programme aims to boost and reward innovation amongst smaller food producers and manufacturers in the emirates by lowering barriers to supermarket entry and helping to accelerate an often challenging path to shelf listing.Each winner will be rewarded with the level of support deemed necessary to facilitate their supermarket listing \u2013 be that production or distribution assistance; monthly coaching sessions with senior management;or marketingresources.<\/p>\n\n\n\n
Of the 24 winners, eleven are from the fresh food category, nine offer shelf stable products and four are frozen goods. Among the winners are Honest Kitchen, which specialises in using only clean ingredients to cook fresh, ready meals; Crumbs & Co, which offers a delicious twist on freshly baked doughnuts; and Sprout, which creates wholesome, ready-to-eat children\u2019s meals based on nutritional science.<\/p>\n\n\n\n
Co-founder of Emirati start-up Honest Kitchen said: \u201cWe are really proud that Spinneys is taking the time and initiative to do this \u2013 there are so many local small businesses that have great potential, but don\u2019t have the opportunity to grow. Spinneys has given us exactly that.\u201d<\/p>\n\n\n\n
Sprout\u2019s Co-founder Katerina Papatryfonadded: \u201cWe launched right before the pandemic \u2013 literally as everything started to shutdown we went live, so it was really tricky for us. We are so grateful to be working with Spinneys and believe it will help enhance our visibility as we continue our entrepreneurial journey.\u201d<\/p>\n\n\n\n
A home-grown success story, Spinneys has enjoyed a well-deserved reputation as a forward-thinking brand, keeping pace with changes in cooking trends and the emergence of new products worldwide. Committed to offering its customers the very best, as part of its mantra \u2018Eat Well, Live Well\u2019 \u2013 the team will also be bringing on two additional micro suppliers to the Spinneys\u2019 family as product development partners for its \u2018Spinneys Food\u2019 label.<\/p>\n\n\n\n
Demand for local produce set to increase<\/strong><\/p>\n\n\n\n The Spinneys incubator programme underscores the brand\u2019s commitment to supporting made-in-the-UAE food and beverage companies in an effort to enhance the UAE food security system, but also to help drive job creation and economic growth. <\/p>\n\n\n\n \u201cCurrently food imports to the UAE stand at 90 per cent. At Spinneys, we are committed to supporting the nation\u2019s efforts to secure food for today and the future. The impact of the coronavirus pandemic has meant that the F&B industry has had to re-look and rethink how we do things. But innovation is part of who we are at Spinneys and we will continue to support and drive such forward thinking in the sector,\u201d Harvey added.<\/p>\n\n\n\n Increasing consumer demand to shop local was another factor in Spinneys\u2019 decision to award more winners in its incubator programme. According to the Middle East and North Africa EY Future Consumer Index, 84 per cent of consumers surveyed have changed the products they buy with an increased commitment to consume locally made products.<\/p>\n\n\n\n Launched as part of Spinneys\u2019 corporate sustainability initiative \u2018Let\u2019s Do Better Together\u2019, where it is taking the steps to become a truly sustainable organisation in the not so distant future, shoppers can expect to see the listed products on the shelves from October 2020.<\/p>\n\n\n\n Full list of winners below:<\/p>\n\n\n\n