Redbox Digital has delivered Saudi\u2019s biggest pharmacy retail chain, Nahdi, a complete omnichannel commerce experience for its customers through retail stores and digital channels, across 143 cities. In its first week following the launch, the pharmacy retail chain saw the highest ever traffic to its site, the best conversion rates and the best average basket size value.<\/p>\n\n\n\n
The new omnichannel experience is built on Magento Commerce Cloud and Magento Order Management and integrates with Nahdi\u2019s existing back-office Oracle systems. <\/p>\n\n\n\n
\u201cThe project was delivered on time by Redbox, which is an amazing achievement given the size and complex nature of the implementation. There were so many elements to consider from mobile application and single sign-on to loyalty programs and single customer view. <\/p>\n\n\n\n
\u201cBeing able to bring all these together required knowledge, skill, understanding of the wider eco-system and more importantly teamwork – expressing the real partnership between the two parties,\u201d said Pawel Dabrowski, Nahdi\u2019s head of omnichannel.<\/p>\n\n\n\n
Now, Nahdi has a platform that fulfils its omnichannel requirements both technically and strategically, as well as future-proofs its business.<\/p>\n\n\n\n
\u201cRedbox has proved to be the premier Magento implementation partner. They have a long history in the region and an excellent reputation for delivering high-performing omnichannel solutions on Magento. <\/p>\n\n\n\n
“There were challenges along the way \u2013 as with any large-scale implementation, but Redbox\u2019s technical understanding, flexibility and ability to swiftly solve complex issues, was behind the project\u2019s huge success,\u201d added Dabrowski. <\/p>\n\n\n\n
Magento Commerce Cloud provides Nahdi with a secure, flexible and scalable commerce foundation, while Magento Order Management allows the pharmacy retail chain to better manage its order information across its sales channels \u2013 web, mobile, stores and warehouse \u2013 giving Nahdi real-time visibility of its inventory. <\/p>\n\n\n\n
\u201cNearly 95 per cent of all online traffic comes from mobile so every consumer interaction is developed with mobile at its centre. Our omnichannel goal was simple: to design a cohesive, personalised user experience for customers at every touchpoint. <\/p>\n\n\n\n
\u201cNow with Magento Order Management, we can operate through a convenient fulfilment service: ship-from-store, ship-from-warehouse and click & collect. <\/p>\n\n\n\n
\u201cWe can also extend our assortment and provide a better delivery experience for Nahdi\u2019s guests,\u201d concluded Dabrowski. <\/p>\n","protected":false},"excerpt":{"rendered":"
Redbox Digital has delivered Saudi\u2019s biggest pharmacy retail chain, Nahdi, a complete omnichannel commerce experience for its customers through retail stores and digital channels, across 143 cities. In its first week following the launch, the pharmacy retail chain saw the highest ever traffic to its site, the best conversion rates and the best average basket size value. The […]<\/p>\n","protected":false},"author":1,"featured_media":8501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",935,470,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",935,470,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",935,470,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel-150x150.png",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel-300x151.png",300,151,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",935,470,false],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",935,470,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",935,470,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",755,380,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel.png",100,50,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"Uncategorized<\/a>","rttpg_excerpt":"Redbox Digital has delivered Saudi\u2019s biggest pharmacy retail chain, Nahdi, a complete omnichannel commerce experience for its customers through retail stores and digital channels, across 143 cities. In its first week following the launch, the pharmacy retail chain saw the highest ever traffic to its site, the best conversion rates and the best average basket size value. The…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=8500"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8500\/revisions"}],"predecessor-version":[{"id":8502,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8500\/revisions\/8502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/8501"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=8500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=8500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=8500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}