In a market first, Emirates Integrated Telecommunications Company (EITC) announced a partnership with streaming pioneer Netflix to bring the world\u2019s best global entertainment straight to its customers\u2019 fingertips. The association will enable du and Virgin Mobile customers to enjoy Netflix across TV and mobile services.<\/p>\n\n\n\n
Anthony Shiner, Chief Digital Lifestyle and Innovation Officer, EITC, said: \u201cOur partnerships are key catalysts in making EITC a world-class organisation and facilitating growth plans in the UAE. We are dedicated to offering added value and convenience through up-to-date entertainment solutions, whether it is streaming movies and shows on our customers\u2019 devices or paying bills through our app. Our collaboration with Netflix is another milestone in our digital vision and innovation roadmap.\u201d<\/p>\n\n\n\n
Starting in October, EITC\u2019s du and Virgin Mobile customers will enjoy Netflix on \u201csecond screens\u201d, paying for the service through their mobile bills. Consistent with the telco\u2019s aim to curate premium and exclusive content to enhance its entertainment offerings, there are many more exciting developments to come.<\/p>\n\n\n\n
For more information, please visit: https:\/\/www.du.ae<\/p>\n","protected":false},"excerpt":{"rendered":"
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