{"id":8587,"date":"2020-01-15T07:49:00","date_gmt":"2020-01-15T07:49:00","guid":{"rendered":"https:\/\/web3unplugged.io\/blog\/?p=8587"},"modified":"2021-01-11T07:51:08","modified_gmt":"2021-01-11T07:51:08","slug":"warc-media-awards-2019-effective-channel-integration-winners-announced","status":"publish","type":"post","link":"https:\/\/web3unplugged.io\/blog\/warc-media-awards-2019-effective-channel-integration-winners-announced\/","title":{"rendered":"WARC Media Awards 2019: Effective Channel Integration winners announced"},"content":{"rendered":"\n<p>Campaigns for global brands including Corona, Dulux and KFC, and local brands such as Babyshop in Dubai, Foodbank Western Australia and Skinny in New Zealand, are among the winners of the Effective Channel Integration category of WARC\u2019s Media Awards 2019, a global case study competition recognising communications planning which has made a positive impact on business results.<br><br>A total of 11 winners \u2013 one Grand Prix, two Golds, three Silvers and five Bronzes \u2013 have been awarded in the Effective Channel Integration category, showcasing how sophisticated communications architecture helped boost campaign effectiveness.<br><br>The jury, chaired by Americo Campos Silva, Global Head of Integrated Brand, Shell, also awarded three Special Awards for particular areas of expertise:<br><br>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Path-to-Purchase Award \u2013 for the best campaign to build an effective integration model around shopper or path-to-purchase insight<br>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Effective Cross-Channel Measurement Award \u2013 for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together<br>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0POE Award for the campaign that best showcased how a strategy successfully linked paid, owned and earned media.<br><br>The Grand Prix has been awarded to FP7 McCann Dubai for \u2018Al Umobuwah \u2013 Putting \u2018Mum\u2019 into \u2018Parenthood\u201d, a multichannel campaign for baby retail brand Babyshop.<br><br>The Arabic word for \u2018parenthood\u2019 translates into \u2018fatherhood\u2019. Babyshop created a new Arabic word that meant \u2018motherhood\u2019 and \u2018fatherhood\u2019 and launched it on Mother\u2019s Day with an online film, engaging influencers as well as starting a school outreach programme for children to learn the word.\u00a0Brand love for Babyshop among Arab mothers grew by 32%.<br><br>Commenting on the Grand Prix winning campaign, jury member\u00a0<strong>Tejas Apte, Global Media Director, Unilever<\/strong>, said: \u201cIt was authentic to Babyshop\u2019s brand purpose and was brought to life beautifully. While celebrating mothers, they made it inclusive, about parents.\u201d<br><br>The full list of winners of the 2019 WARC Media Awards \u2013 Effective Use of Channel Integration category is as follows:<br><br><strong>Grand Prix<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Al Umobuwah \u2013 Putting \u2018Mum\u2019 into \u2018Parenthood\u2019 \u00b7 Babyshop \u00b7 Landmark Group \u00b7 FP7 McCann Dubai \u00b7 Middle East & North Africa<\/li><\/ul>\n\n\n\n<p><strong>Gold<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>4:25 Hunger Bar Launch \u00b7 Oh Henry! \u00b7 The Hershey Company \u00b7 UM Canada, Anomaly \u00b7 Canada\u00a0<strong>+ POE Award<\/strong><\/li><li>Hungry Puffs \u00b7 Foodbank WA \u00b7 The Brand Agency \u00b7 Australia<\/li><\/ul>\n\n\n\n<p><strong>Silver<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The Best \u2018Freekend\u2019 Christmas Ever! \u00b7 Skinny \u00b7 Spark NZ \u00b7 PHD New Zealand, Platform29 \u00b7 New Zealand\u00a0<strong>+ Path-to-Purchase Award + Effective Cross-Channel Measurement Award<\/strong><\/li><li>Buckethead Army \u00b7 KFC \u00b7 Yum! Brands \u00b7 MediaCom, Ogilvy Australia \u00b7 Australia<\/li><li>World Without Walls \u00b7 Babyshop \u00b7 Landmark Group \u00b7 FP7 McCann Dubai \u00b7 Middle East & North Africa<\/li><\/ul>\n\n\n\n<p><strong>Bronze<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brighter Homes, Brighter Kids \u00b7 Dulux \u00b7 AkzoNobel \u00b7 MediaCom China \u00b7 China<\/li><li>The Mekong Connection \u00b7 Sunlight \u00b7 Unilever \u00b7 Mindshare Vietnam \u00b7 Vietnam<\/li><li>Wave of Waste \u00b7 Corona \u00b7 AB InBev \u00b7 PHD Media \u00b7 Australia<\/li><li>Cross-channel measurement \u00b7 Shell \u00b7 Shell Fuels \u00b7 MediaCom \u00b7 Hong Kong<\/li><li>A mission to cut sick days by half \u00b7 Lifebuoy \u00b7 Unilever \u00b7 Mindshare Vietnam \u00b7 Vietnam<\/li><\/ul>\n\n\n\n<p>More\u00a0information on the 2019 WARC Media Awards \u2013 Effective Use of Channel Integration winners as well as the Best Use of Data winners is available\u00a0here. The winners of the Effective Use of Partnerships & Sponsorships and Effective Use of Tech categories will be announced shortly.<\/p>\n\n\n\n<p>The top winning papers of the WARC Media Awards share a $40,000 prize fund.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaigns for global brands including Corona, Dulux and KFC, and local brands such as Babyshop in Dubai, Foodbank Western Australia and Skinny in New Zealand, are among the winners of the Effective Channel Integration category of WARC\u2019s Media Awards 2019, a global case study competition recognising communications planning which has made a positive impact on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4-300x188.jpg",300,188,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",672,420,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",100,63,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/web3unplugged.io\/blog\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Campaigns for global brands including Corona, Dulux and KFC, and local brands such as Babyshop in Dubai, Foodbank Western Australia and Skinny in New Zealand, are among the winners of the Effective Channel Integration category of WARC\u2019s Media Awards 2019, a global case study competition recognising communications planning which has made a positive impact on&hellip;","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=8587"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8587\/revisions"}],"predecessor-version":[{"id":8588,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8587\/revisions\/8588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/8506"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=8587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=8587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=8587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}