Ruckus Networks, an ARRIS company, has announced the launch of its Technical Community Enablement Programme in EMEA. The programme empowers partners through a series of educational initiatives that give the Ruckus partner ecosystem a competitive edge and the ability to provide innovative solutions that meet emerging demands and growing customer needs.
Partner enablement is the cornerstone of the Ruckus channel ethos. By driving meaningful relationships with its partner community, Ruckus aims to deliver continuous technical support at a local level. The Enablement Programme comprises several components, each with their own dedicated and focused resources such as easily accessible technical training via monthly-webinars, seminars, workshops, events and social media, all available in 15 different languages.
\u201cThe channel is experiencing constant disruption, with technology innovation firmly at the forefront of partners\u2019, and indeed their customers\u2019, minds,\u201d said Matthew Ball, Principal Analyst at Canalys. \u201cEnabling partners to stand out in such a competitive market is key to making a real difference as a vendor and to drive loyalty. Giving partners the knowledge and skills they need to deliver and meet their business goals is a huge differentiator and shows real commitment to the industry.\u201d
Following the launch of the Ruckus new two-tier partner programme at the end of 2017, channel growth has become paramount. As a channel-first company, Ruckus recognises the need to serve its partner community and provide them with the tools to be profitable, competitive and win–and Ruckus\u2019 superior technology is driving this.\u201cWith the introduction of our Enablement programme, we expect to see a much closer-knit partner community,\u201d said Massimo Mazzeo-Ocello, director of systems engineering, EMEA, Ruckus Networks. \u201cThe best partnerships are based on the simple principle of making each other\u2019s businesses better–sharing the risk and the reward. As vendors, we need to invigorate partners, not hold them back. The channel cannot just survive, but must be allowed to thrive, in a world with technology at its core.\u201d<\/p>\n\n\n\n
The Technical Community Enablement Programme consists of:
\u00b7 Ruckus\u2019 annual EMEA sales and technical event for senior partner executives
\u00b7 Regional partner roadshows for regional sales and technical teams
\u00b7 Monthly webinars and tech-newsletters on select topics open to all partners and available in 15 languages
\u00b7 Ruckus-driven live events with technical engineers, available in 15 countries
\u00b7 Distributor-supported, live Ruckus-driven technical events with their relevant partners
\u00b7 Social Media: easy to use, with pre-written blogs, social posts and spotlight promotion<\/p>\n\n\n\n
The benefits of the Enablement Programme Community are available to Ruckus\u2019 Elite and SMB partners immediately.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ruckus Networks, an ARRIS company, has announced the launch of its Technical Community Enablement Programme in EMEA. The programme empowers partners through a series of educational initiatives that give the Ruckus partner ecosystem a competitive edge and the ability to provide innovative solutions that meet emerging demands and growing customer needs. Partner enablement is the […]<\/p>\n","protected":false},"author":1,"featured_media":8506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4-150x150.jpg",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4-300x188.jpg",300,188,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",1000,625,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",672,420,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel4.jpg",100,63,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"Uncategorized<\/a>","rttpg_excerpt":"Ruckus Networks, an ARRIS company, has announced the launch of its Technical Community Enablement Programme in EMEA. The programme empowers partners through a series of educational initiatives that give the Ruckus partner ecosystem a competitive edge and the ability to provide innovative solutions that meet emerging demands and growing customer needs. Partner enablement is the…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=8656"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8656\/revisions"}],"predecessor-version":[{"id":8657,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8656\/revisions\/8657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/8506"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=8656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=8656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=8656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}