With the goal of building loyal sales partner relationships and promoting best practice, plumbing supplies distributor NAMAT has selected ICLP to design, launch and manage an innovative new channel loyalty programme.<\/p>\n\n\n\n
Believed to be the first of its kind in the region, Sibakaty \u2013 or \u2018My Plumbing\u2019 \u2013 leverages ICLP\u2019s proven expertise in global channel programmes to provide a competitive differentiator for National Marketing Est. Co. Ltd (NAMAT).<\/p>\n\n\n\n
Part of the IKK Group, NAMAT has been the Kingdom of Saudi Arabia\u2019s leading distributor of NEPROPLAST products for more than 46 years. However, remaining competitive means finding new, exciting ways to strengthen existing relationships and acquire new customers.<\/p>\n\n\n\n
Osama Bitar, Business Development & Marketing Manager at NAMAT, says: \u201cFor us, it\u2019s a combination of building our knowledge of our partners and incentivising loyal, productive relationships. In line with our G.M\u2019s vision and with ICLP\u2019s expertise, we can increase engagement and sales, but we\u2019re also hoping to fill in some of the gaps in our data. From sales frequencies to purchase cycles, these insights will help us to deliver outstanding service to our partners and anticipate production demands early. ICLP will play a key role in both ensuring the programme is engaging for our partners and equipping us with vital data analytics.\u201d<\/p>\n\n\n\n
Since the company\u2019s appointment in May 2017, ICLP has used in-depth market research and commercial modelling to strategize and implement the Sibakaty loyalty programme, including everything from technology, marketing,and creative to staff training. Distinctly, the programme addresses the needs of NAMAT\u2019s two customer groups: Tier 1 Customers (resellers, distributors, and wholesalers) who buy NEPROPLAST products directly from NAMAT and Tier 2 Customers (traders) who buy NEPROPLASTproducts from Tier 1 Customers.<\/p>\n\n\n\n
Tier 1 Customers can earn points for purchases, which can then be redeemed online for a range of rewards. Meanwhile, Tier 2 Customers receive scratch cards for purchases, which can be scanned via a mobile app for entry into a prize draw and progress to a guaranteed reward.<\/p>\n\n\n\n
Crucially, ICLP\u2019s channel loyalty programme for NAMAT engages partners and resellers while also giving them their own competitive advantage \u2013rewards and prizes for their customers.<\/p>\n\n\n\n
Sanjit Gill, General Manager at ICLP Dubai, says: \u201cThis is a fantastic win for ICLP Dubai as it is our first non-tech sector channel client in the region. We have launched and currently manage several of these programmes elsewhere in the world, but it\u2019s something truly new for the Middle East. While the initial programmes scope is targeted to the Jeddah region as a pilot, NAMAT has expressed a keen interest to expand the programme nationally, internationally, and across the other companies within the IKK Group.\u201d<\/p>\n\n\n\n
The Sibakaty loyalty programme is due to launch in March.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the goal of building loyal sales partner relationships and promoting best practice, plumbing supplies distributor NAMAT has selected ICLP to design, launch and manage an innovative new channel loyalty programme. Believed to be the first of its kind in the region, Sibakaty \u2013 or \u2018My Plumbing\u2019 \u2013 leverages ICLP\u2019s proven expertise in global channel […]<\/p>\n","protected":false},"author":1,"featured_media":8508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",748,349,false],"landscape":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",748,349,false],"portraits":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",748,349,false],"thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3-150x150.png",150,150,true],"medium":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3-300x140.png",300,140,true],"large":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",748,349,false],"1536x1536":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",748,349,false],"2048x2048":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",748,349,false],"post-thumbnail":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",748,349,false],"graptor-sq-xs":["https:\/\/web3unplugged.io\/blog\/wp-content\/uploads\/2021\/01\/Omnichannel3.png",100,47,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/web3unplugged.io\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"Uncategorized<\/a>","rttpg_excerpt":"With the goal of building loyal sales partner relationships and promoting best practice, plumbing supplies distributor NAMAT has selected ICLP to design, launch and manage an innovative new channel loyalty programme. Believed to be the first of its kind in the region, Sibakaty \u2013 or \u2018My Plumbing\u2019 \u2013 leverages ICLP\u2019s proven expertise in global channel…","_links":{"self":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=8694"}],"version-history":[{"count":1,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8694\/revisions"}],"predecessor-version":[{"id":8695,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/posts\/8694\/revisions\/8695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media\/8508"}],"wp:attachment":[{"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=8694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=8694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web3unplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=8694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}