Xerox Emirates, the market leader in technology, document management and consulting services, has appointed Redington Gulf as its authorized distributor in the UAE. Redington Gulf is the leading supply chain services and solution provider for manufacturers of IT, telecom and digital lifestyle products in the region. Through this partnership, Xerox Emirates aims to expand the reach of its A3 office entry level Multi-Function Printers’ (MFP) and Xerox Scanners in the SME segment & grow its market share by over 200%.

The new partnership will provide Xerox Emirates access to Redington Gulf’s strong and extensive network of IT resellers, supply chain facilities and capitalize on its vast experience in the IT Volume Distribution segment. By partnering with Xerox Emirates, Redington Gulf will broaden their portfolio of IT offerings in the A3 office entry level Multi-function Printers (MFP) & Xerox Scanners segment. Xerox Emirates will also add value to this new partnership by offering training programs, special offers and incentives which will benefit Redington Gulf and its reseller network.

 “Our partnership with Redington Gulf will have a direct impact on SMB businesses in the region. We recognize that the small and medium businesses’ space is growing and our goal is to ensure that this sector is strongly supported with relevant technology offerings. Redington Gulf has a wide reach of IT Resellers and System Integrators and partnering with them helps us to capture every opportunity in the fast growing SMB space,” says Chris Govier, General Manager at Xerox Emirates.

According to the latest research published by SMB Group, 72 per cent of SMB decision makers say that technology solutions can help them significantly improve business performance, while 53 per cent plan to increase technology investments, thus underscoring the importance and impact of this growing space.

“The addition of Xerox to Redington’s brand portfolio will enable us to provide a more comprehensive   set of solutions to our channel partners in both Single and Multi-function printing device segment. Redington will conduct channel awareness and recruitment programs to increase market share of Xerox in the reseller channel across UAE. We are hopeful that with our extensive channel reach and powerful brand equity of Xerox, the reseller channel will be able to offer a wider range of printing solutions to their customers.” said Ashish Bharti, President, Redington Gulf-Volume Division (Middle East).