An immersive new edutainment playing experience is now at your family’s fingertips! Available across the region, Applaydu, a free edutainment mobile app,merges the physical and digital worlds to bring to life Kinder Joy’s fun universe of discovering and imagination. Together with your loved ones, you can interact with beloved characters, create stimulating stories, enjoy activities and tap into the world of gaming like never before!

Dedicated to children from four to nine yearsold, the Applayduapp is designed to trigger children’s imagination and foster their ability to learn new things. It includes edutainment mini-games, augmented reality experiences, visual arts & crafts, storybook builder and bedtime stories to read.

Families can enjoy Applaydu in three easy steps that include downloading and opening the app;scanning the leaflet inside the product to unlock the digital toy; and playing (Learn, Play and Imagine) with the unlocked digital game on Applaydu.

Oxford University’s Department of Education provided Kinder with a set of guidelines to help Kinder’s development of the App, aimed at helping children’s progression by creating and developing a game that utilizes and develops cognitive skills including mathematics, motor skills, reading & writing, and memory. 

To develop the app, Kinder also partnered with Gameloft for brands – a leader in the creation of gaming experiences for brands – who provided their expertise in terms of gameplay, technology, art direction and 3D animation.

To the delight of parents, the new Applaydu mobile app also provides a family friendly, safe and controlled environment, free of ads nor in-app purchase, as well as Parental Control features such as activities report and adaptive difficulty to ensure a complete peace of mind.

Applaydu can be downloaded now for free from the App Store or from Google Play and is compatible with all Android and iOS devices starting from Android 4.4 and iOS 12.