Zain Bahrain, a leading telecommunications operator in the Kingdom, has launched an internal gamification and training platform – ‘Travel in the Digital World’ for its employees. The new platform is part of Zain Bahrain’s main developmental program that focuses on employee upskilling and reskilling in digital fields; the training platform will enhance employee engagement by gamifying the entire learning experience.

The platform developed by Zain Bahrain’s internal team promises to provide adventure and stimulation by altering the learning style into games and granting the employees game-like rewards such as points criteria, badges, and leaderboards.

Zain Bahrain over the years has been committed to continuous training and development of its employees enabling them to reach their full potential through various innovative training and developmental programs. Through the ‘Travel in the Digital World’ platform the company aligns with the top trending topics in the digital world there by focusing on Zain Bahrain’s strategic topics. By using the e-learning platform, employees will convert themselves in to digital natives and will boost employee engagement by gamifying the entire learning experience.

Ms. Rana Al Majed, Manager Recruitment, Compensation and Benefits at Zain Bahrain said, “Zain is a vanguard when it comes to upskilling and reskilling the employees towards future skills. The development training through gamification is strongly aligned with the company’s strategic direction and is a step towards creating engagement and motivating the employees to take on new challenges and become digital natives. Our role has always been to create an innovative learning environment for employees to always evolve and become the best version of themselves.”

Motivation and engagement are essential parts of Zain Bahrain’s internal structures and the company aims to offer its team more than just a job or a career – it wants to empower every employee with the chance to play a part in the future development and growth of the mobile telecommunications sector. In addition to continuous development opportunities, the company is continuously introducing new ways that contribute towards building a stronger and healthier culture that enables employees to thrive.