In line with its aim to reinforce its leading market presence in the region, Zyxel Communications, a world-class broadband networking company that provides leading Internet solutions for customers ranging from telecommunication service providers, has announced the appointment of Mamoun Abdullah as the company’s General Manager and Head of Channel for the Middle East region. Under his new position with the company, Abdullah will oversee the Middle East’s channel operations–placing key focus on identifying, mentoring and managing potential as well as current partners to grow in regional business of Zyxel. Abdullah is expected to lead the company’s continuing efforts to establish itself as the most channel friendly company while also implementing strategies that are aimed at increase effectiveness of marketing and communication to maximize the recall factor among channel partners.

With over 16 years of experience in Channel Sales management, business development, managed services, product strategy management and team management, Abdullah is highly experienced in the field of Information Technology, Networking, and Security. He is widely proficient and has an in-depth understanding of market dynamics and related economic, cultural & geopolitical drivers within the Middle East Region. 

Commenting on his new role, Abdullah said: “We will continue to build channel capacity planning, which places key emphasis on recruiting new partners, implementing an effective enablement plan, training and extending the consistent support for all routes to market to enable channel partners growing with Zyxel and increasing their profitability. With a new brand identify, we are looking forward to using partner program tools that will help build and support our partners–allowing them to put more focus on customer-centric solutions and exciting plans for partners.”

Prior to Zyxel, Abdullah previously worked with Unify Middle East, FVC Distributor, Exclusive Networks and Mindware Distributor.  He believes in building trusted business relationships with channel partners to deliver the business commitment as partners are important for us to optimize our success. He will be based in Zyxel’s Dubai office and will be reporting directly to David Sorensen, Regional Director for Northern Europe, Benelux and Emerging Markets.